Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Cruise Line Industry - Essay Example

Comments (0) Cite this document
The following research paper includes eight pieces of information covering early history of Carnival Cruise Lines and the many brand names that have been added in its years of formation since 1972. The research covers its humble beginnings, acquisitions, marketing strategies,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
Cruise Line Industry
Read TextPreview

Extract of sample "Cruise Line Industry"

Download file to see previous pages Ted Arison served in World War II in the British Army in the 1940s. An Israeli immigrant, he started a business running cargo between Israel and New York. However, this venture failed due to competition. In the early 50s, he moved to the United States and worked as a cargo manager for the Israel’s national airline. He then started an air freight company called Trans Air System in the late 1960s. At the age of 42 he moved to Miami to run a small cruise ship between Florida and the Caribbean. The ship was impounded due to owner debt; Arison transferred the passengers onto a Norwegian Cruise Line. He was then convinced he needed to own the ships rather than work for others. (Funding Universe, 1999). Together with his former schoolmate, Meshulam Riklis, they formed Carnival Cruise as a subsidiary of AITS (American International Travel Service). (Funding Universe, 1999).
“Our mission is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea.” (Carnival Corporation, 2012). Carnival Cruise Line began in 1972 by using the old to bring in the new. Its founder, the late Ted Arison’s vision, to start with one refurbished ocean liner and just enough fuel to make a maiden voyage one way from Miami to San Juan, Puerto Rico. The first voyage did not go well, as the ship ran aground off the Florida coast. However, coupled with his enthusiasm and future vision, he began to build his American Dream through a partnership. Two years later in 1974 the small line was
fighting to stay in business. Arison, determined to see his vision become reality, bought full ownership of the company for $1 and $5 million in debt. Being a very determined entrepreneur, Arison spend the largest portion of his life building the Carnival name into the most well ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Cruise Line Industry Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Cruise Line Industry Essay Example | Topics and Well Written Essays - 1500 Words)
“Cruise Line Industry Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Cruise Industry

...Case Q Industries like the cruise industry are less competitive as compared to the fragmented industry. The reason behind this is because in fragmented industries there are numerous small players whereas in the consolidated industry there smaller numbers of players and big firms which share the market. A high number of small players in the fragmented industry mean that each player competes for every niche in such as a market. In a consolidated industry, the major players such as Carnival Cruise Lines, in the market usually share all the resources themselves and make...
15 Pages(3750 words)Essay

Perception and attitude of British customers towards cruise travel

...Perception and attitude of British s towards cruise travel Tourism management is the control and handling of travel for vacation purposes by foreigners or locals to places within ones country or location. The cruise industry mostly focuses on those visitors that use the cruise ship for travel purposes or tourism purposes in a region. The main focus in this paper is to discuss the perceptions and attitudes of the British customers toward cruise travel in the tourism sector (Weaver 366). Britain has a coastline that covers an area of about 12429 km2 so perhaps it is not exactly surprising for them to have a seafaring tradition. It is norm for them. The...
13 Pages(3250 words)Essay

Cruise Industry

...Introduction This paper will discuss about the potential investment prospect in Carnival Cruise Lines (CCL) and Royal Caribbean (RCL)- two of the major players in the Cruise Industry. Industry is growing and is considered as stable despite the recession. Both these companies are considered as the significant and important players in the industry and with the investment fund of $100 m to be invested, this report will actually provide an analysis of how this investment fund can be split and invested in any or both of these firms. This investment amount is drawn from a total fund size of $48 billion out of which this amount will be...
13 Pages(3250 words)Research Paper

Carnival Cruise Line, The Fun Ship

...Section/# Carnival Cruise Lines: A Brief Analysis Though there is nothing specifically wrong with seeking to become a low-cost leader of any specific industry, such a stance does necessarily have more than a few drawbacks which present themselves within the course of doing business. The first of these is the fact that such a stance necessarily champions of value over luxury all stop whereas choices must continually be made by the consumer with regards to which product or service they will choose, it is a somewhat dangerous stance for Carnival Cruise Lines to champion low-cost as their primary method of integrating with the consumer. Whereas such an...
4 Pages(1000 words)Assignment

Cruise industry in India

...Cruise industry in India Cruising today represents an age of elegance, sophistication along with the feeling of enjoying such a rich travel experience that instills a cruise vacation with so many mystiques. A great deal of time is wasted in activities like checking-in and out of hotels, making flight connections. There are many more tangible attractions to cruising, such as value for money, excellence of service, huge variety of appeal and an ideal source of all round entertainment and fun. Cruising is a wonderfully thrilling way to spend a vacation. In today's world there are over 50 major Cruise Lines that sail over 300 cruise ships throughout the world. Cruising is a diverse and multi dimensional product... . At...
4 Pages(1000 words)Essay

William Connor Case Study for Cruise Industry

...Running Head: CRUISE INDUSTRY Cruise Industry of William Connor Case Study for Cruise Industry IntroductionWilliam Connors writings on Chinese farming give a rich background for sympathetic the mechanism of eighteenth-century exoticism. This paper re-examines these mechanism from side to side the lens of the journey story to emphasize the emotional belongings obvious in the convene through foreignness (Baiman, S, 2001, 154-213). The nearly everyone plentiful harvest, inside eighteenth-century studies, of current expansions in fictional and educational hypothesis has happens at the limitations of the legendary and chronological...
11 Pages(2750 words)Essay

Cruise marketing

... and the late sitting. The early sitting is at six pm and the late sitting about eight pm. Its advisable that if you have a special diet requirement you should check with the cruise line and see if they can accommodate you. 7. If you are not comfortable with your sitting position while having dinner you are at liberty to summon the stuff and explain your predicament to them. Works Cited Dowling, Ross Kingston. Cruise ship tourism. New York: CABI, 2009. Print... Cruise Marketing A cruise vacation is not necessarily expensive since the actual rates will depend upon the ship you choose, particular time you cruise, cabin category, how far in advance the reservation is made and the number of...
1 Pages(250 words)Admission/Application Essay

Why Cruise, why cruise line is used easier to guarantee travellers value for their money and achieve mutual benefit. Conclusion Generally, a cruise ship which offers amusement services to its customers is ideal for tourists and prospects who want to break away from their busy occupational or educational life during holidays. Such vessels follow sea routes that are renowned for the best experiences that customers want as many companies have tailored their services to suit modern-day needs of customers. As such sea travel by customized cruise ships is not only interesting but eye opening for tourists. References Fabbi, M. (2013). Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis....
2 Pages(500 words)Essay

Cruise line research

...Cruise Line Research Design affiliation Cruise Line Research Design Background The cruise line research proposal was given by the company to the Victoria cruise industry, to uncover the reason for the decline of 2014 and is now going into the qualitative research stage. Although the seasonal visits to Victoria have numbered around 465,000 in 2014, there was a downward shift from 2013 (Peacock, 2014). This has presented as an opportunity for research. The reasons for the decline need to be found and analyzed so that the cruise ship industry can take steps in marketing to correct this unexpected drop. For this reason, the survey is being designed to survey 30 to 40 cruise ship customers who canceled their 2014 trip to Victoria... , there was a...
2 Pages(500 words)Research Paper

Revenue Management across Hotel Industry at a higher price to a business-traveler. This also comes under reference as fixed capacity in the short run, because of the reason that the hotel knows exactly about their initial inventory as product units (room) and the service offered by the hotel management are alike (Forgács, American Hotel and Lodging Association Educational Institute and Buckhiester, 2010). The below mentioned table provides evidence for the industries that can come under different segmentation while implementing Revenue Management: Revenue Management Criterion Industries Comments Hotel Cruise-Line Airline Market Segmentation Business travel, and leisure travel with discount rates on...
13 Pages(3250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Cruise Line Industry for FREE!

Contact Us