StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Starbucks - - Case Study Example

Comments (0) Cite this document
Summary
Starbuck’s not only offer finest coffee in their shops but also a chance to meet great people, classic music, comfortable meeting place, and professional advice on…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Starbucks - Case Study
Read TextPreview

Extract of sample "Starbucks -"

Star Bucks Case Study Starbuck’s is the world’s number one coffee retailer serving more than 25 million s on weekly basis. Starbuck’s not only offer finest coffee in their shops but also a chance to meet great people, classic music, comfortable meeting place, and professional advice on how to brew finest coffee at home. Starbuck’s embraces corporate social responsibility where it aims to carry out its operations in a manner that promotes social environmental and economic benefits to the immediate society. The paper will seek to answer how the Starbuck’s approach to social responsibility relates to the three concepts of social responsibility described in the text. Additionally, the paper will describe the role of sustainable development in Starbuck’s approach to social responsibility.
The Starbuck 2003 Corporate Social Responsibility Report, Titled “Living Our Values,” defines the coffee retailer’s approach to social responsibility. The approach focuses on partners, diversity, coffee product, customers, community and environment, and profitability. The three concepts of social responsibility are profit responsibility, stakeholder responsibility, and societal responsibility (Kerin et al, 2010). In relation to profit responsibility, a company should maximize profits for the stakeholders without taking advantage of supply shortages to charge very high prices on products. Starbuck’s observes profit responsibility by selling its product via supermarkets, the company’s retail shops, and by extension taking the Starbuck’s coffee experience to the employer’s offices. It uses low profit grocery market segments, retail business cafes, coffee kiosks, high profit margin kiosks, and corporate cafeterias to reinforce and serve its products using high-class experience. It embraces supplier diversity, pays its coffee suppliers well, and conserves their environment. These measures guarantees high and well deserved profits. Where, profits are significant for the growth of Starbuck’s, profitability is placed last as it depends on adherence to partners, diversity, coffee/product, customers, community and environment principles. In relation to stakeholder’s responsibility, a company focuses on stakeholders that can contribute to the achievement of its objectives. Indeed, the coffee retail shop encourages its partners, to stick to the mission statement, comment on deviations from Starbuck 2003 Corporate Social Responsibility Report, participate, and analyze management decisions. In addition, Starbuck’s accords ownership of the company to the employees and shares the benefits of the company with them. The company aims at giving their customers a Starbuck’s experience when they visit the coffee shops. As such, they train their coffee brewers and barristers on how to serve and interact with the customers. Most importantly, Starbuck’s training, recognitions, promotions, healthcare benefits, and career advancement opportunities to their employees. On the other hand, Starbuck’s is also committed to societal responsibility where a company’s objectives and operations should preserve the ecological environment and the immediate community. In responding to this responsibility, Starbuck has purchased a wind power to save energy in its operations. It has also set a goal of reducing its emissions and use renewable sources of energy to carry out its operations. Starbuck’s is in partnership with Conservational International to conserve soil, water, energy, and biological diversity in the world. It has participated in many Earth Day initiatives and other charitable programs.
Starbuck’s has a significant role in sustainable development through its approach to social responsibility. Starbuck’s high payments and direct investments in farming communities that produce its coffee bring forth economic development in those areas and even to the individual farmers. The initiative with Conservation International to conserve soil, water, and energy is a global development strategy, as it will promote better living conditions in the world. Starbuck’s employs more than 74000 people all over the world and accords them better payments, training, career development opportunities, and health benefits. This promotes sustainable economic development in their respective societies. The Starbuck’s experience and training on how to make fine coffee sustains customers at the coffee kiosks and at their homes. The company’s involvement in charitable programs and Earth Day initiatives to conserve the environment are long-term involvements that promote development. In conclusion, I note that Starbuck’s approach to social responsibility relates to the three concepts of social responsibility. The company’s role in sustainable development is very significant.
Reference
Kerin, R et al. (2010). Marketing: the Core, 4th edition London: McGraw-Hill Companies, Inc Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Starbucks - Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Starbucks - Case Study Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1592649-starbucks-case-study
(Starbucks - Case Study Example | Topics and Well Written Essays - 500 Words)
Starbucks - Case Study Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1592649-starbucks-case-study.
“Starbucks - Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1592649-starbucks-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Starbucks - Case Study

Globalization of Starbucks

...to the Starbucks of America tells us that ideas can be used across borders to strengthen the foundations of international business. If an Italian idea can appeal so strongly to an American, the same experience can very well indeed touch the lives of millions of coffee consumers in Asia, Africa or Australia. 2. What drove Starbucks to start expanding internationally? How is the company creating value for its shareholders by pursuing an international expansion strategy? Starbucks achieved phenomenal success in the United States of America, with over seven hundred stores all across the country by the year 1995. Being a country that is home to multitudes of multiethnic crowds all over the...
3 Pages(750 words)Case Study

Starbucks Case study

... of education of the management; this accorded the management technical as well as managerial skills, having studied a bachelor’s degree in business management. By extension, prior experience in a sugar processing farm came in handy as regards the stages of production and general processing. In addition to this there was adequate savings to initiate the company as initial capital. Product Description and Segmentation The Starbuck Company produces products made up of Nougat, caramel and covered with chocolate. They have a range of products, the original snickers, the dark snickers, the almond snickers and the ice cream. The ice cream comes in three forms, a cone, a brownie and a bar. Current Market Target Starbucks Company has enjoyed...
3 Pages(750 words)Case Study

Starbucks - Business

... to managing an internationally diverse strategic operational environment. As the strategic analysis shows Starbucks has been highly affected by a variety of internal and external operational environmental influences. However its strategic environment as divided in to product and marketing strategy, competition strategy, growth strategy and financial strategy indicates that the organization has been faced with many constraints. Future of the company's sales strategy depends on the current market related outcomes as well as the strategic initiates being adopted at the organizational level. Predictably the company would be able to turn around in respect of costs and efficiency under the stewardship of Shultz (CEO at Starbucks...
9 Pages(2250 words)Case Study

The company brand - Starbucks

...that make it a treat to visit Starbucks but it's the ambience and the experience that attracts millions of customers to stop at their nearby Starbuck outlet and to spend the most relaxing time of their day. Starbucks has created a retails store environment that is attractive, comfortable, and even entertaining, and is designed to keep customers coming back to the stores. Comfortable chairs, wireless internet connection, even a selection of music, books and CD burning facilities all add to the charisma and promote an atmosphere that enhances the customers coffee drinking experience. Taking its name from a character in the novel Moby-Dick, Starbucks is the largest...
10 Pages(2500 words)Case Study

Starbucks

...ds have to discover new and different ways in order to stay ahead. Luxury goods marketing men have to become more creative and cost conscious in order to make a success of the brands. Patrick Chalhoub, Joint CEO, Chalhoub Group, feels that in times of recession companies must have the ability to adapt and compete in the changed circumstances. According to him, "Times of recession bring an emphasis on change for both product and brand. Some of them may not have the capacity to adapt, compete or reinvest, while others will thrive in these circumstances”. Starbucks can be taken as an example on how things can go wrong in changed conditions. Starbucks Corporation that was founded in 1971 has its headquarters in Seattle, Washington. This...
12 Pages(3000 words)Case Study

Starbucks Industry

...everages, Frappuccino®coffee and non‐coffee blendedbeverages, smoothies andTazo®teas. Coffee‐ andtea‐brewing equipment, mugs and accessories, packagedgoods,music, books and gifts. FreshFood baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. II. Position on ethical matters a. People – people are the most important asset in an organization. In Starbucks, the importance of its people are elevated in treating them as partners and implementing labour practices that is consistent with Starbucks Global Human Rights Standard where Starbucks promotes equal opportunity in its hiring practices, makes recruiting decisions based solely on job-related criteria and does not use forced labor. To quote Starbucks; “We...
5 Pages(1250 words)Case Study

Starbucks

... of Chinese is on the rise. It therefore makes China as one of the key markets to serve and achieve the required level of growth as not only local population is potential customer but the foreigners visiting the country can also be. India is also another major market with rising income level and better integration with the international world therefore the overall chances of growth are relatively higher too. Starbucks’s supply chain issues are critical in the sense that issues regarding to fair trade are quite sensitive in nature. Howard Schultz rejoined Starbucks as the CEO in 2008 when company was failing to achieve its targets. He is an inspirational CEO because the overall corporate social responsibility, employee development as well...
2 Pages(500 words)Case Study

Marketing Starbucks

...espresso machines (Youngme & Quelch, 2003). Finally, the organization has the option to increase additional 20 hours per week to ensure improve the efficiency of service. b. What are advantages and disadvantages of the top 3 choices Starbucks has (include add’l 20 hours per week per store as 1 option). To select from the available options, it is crucial for the management to consider the advantages and weakness of each option available to the organization. To begin with, the idea of increase the labour resource is crucial as it will ensure that labour is shared and hence there is efficient service delivery. However, this is likely to increase the cost of production, which would trivialise the organization...
2 Pages(500 words)Case Study

Starbucks

... it to create a competitive advantage but it also helps to meet the needs of the customers and generate value addition for them. The investigation and the analysis of the company and the market environment suggest that the company is targeting to increase its customer base by geographic diversification and it has planned to achieve its competitive advantage by offering value addition through unique customer experience. Introduction This paper is focused on the strategic analysis of Starbucks. It covers the historical background of the firm along with the mission, vision and values. Both internal and external analysis of the firm has been covered in this paper in the light of the strengths and weakness, and PESTLE and Porter’s five forces...
19 Pages(4750 words)Case Study

Starbucks Canada

... which was mentioned more, it is an important piece of information that Apple iPhone 5 does no support NFC: this means that a certain part of the Starbucks visitors will not be able to able to use the mobile payment option that is based on this kind of technology. With this in mind, it become obvious that Bluetooth LE is much more preferable. Speaking of flows, one should note that they represent data and information in progress. For example, a flow of data should reflect the number of customer served daily in Starbucks Canada. However, if this data is properly processed, it will result in information flow which might take a form of a chart, depicting the popularity of the brand among the people. 2. There are several reasons why Starbucks...
5 Pages(1250 words)Case Study

Starbucks Coffee Company

In this connection, Beverly J. Davis (2007), an associate professor at the College of Technology in Lafayette and Kokomo says of Starbucks "The founder expanded his Seattle coffee shop into a huge enterprise and made it appealing to the average American. He was able to recognize that cafés were a strong trend in Europe and was able to pick up on the weak signal that Americans, despite their fast-paced lifestyle, were eager to embrace the idea of slowing down enough to visit a coffee shop, bookstore or library to connect with other people ” Davis further says in order for a fad to become a trend, it must appeal to the mainstream, be accessible to all, be easily understandable to the average person, be easy to obtain an...
10 Pages(2500 words)Case Study

Starbucks in Chinese Market

In the year 1996, the coffee giant marked its global presence. Up until 2004, the Chinese government prohibited Starbucks to operate its own stores in China. As a result, the coffee giant enters the Chinese market by joint-venturing with Chinese food and beverage companies and licensing other companies to own and operate its stores--differs from its domestic approach. But the company was able to easily overcome its initial obstacles and marked its presence in China very quickly and successfully with great brand recognition and customer satisfaction. The company also tailors its stores to match the local atmosphere. This is a transnational strategy. “For example, the Starbucks strategy in Shanghai is to attract middle to high...
7 Pages(1750 words)Case Study

Business Operations of Starbucks in China

“Starbucks opened its first store in Hong Kong in May 2000 and currently has 51 stores. Guangzhou opened in August 2003 and has 12 stores in Southern China, including six stores in Guangzhou and six stores in Shenzhen (BNET).” Starbucks has entered the Chinese market through joint ventures with companies like Mei-Xin and Macau. The company in order to strengthen its operations and brand image in the country has recently decided to extend the term of the joint venture agreement made with the above-mentioned companies. “As part of the transaction, Mei-Xin (International) Ltd., will also acquire a 30 percent interest in a joint venture to operate Starbucks stores in Chengdu (BNET).”

Apart from the a...
6 Pages(1500 words)Case Study

Globalization and International Business: Starbucks Corporation

The Small Business Encyclopedia defines globalization as the process by which the economies of countries around the world become increasingly integrated over time. This integration occurs as technological advances expedite the trade of goods and services, the flow of capital, and the migration of people across international borders (globalization, Answers.com).
The shreds of evidence of globalization are all around us. For example, Hill (2005) cites an example of an American driving a car designed and produced in Germany that was assembled in Mexico from components made in Japan fabricated by Korean steel and Malaysian rubber. The car is filled with gasoline from oil pumped from off the coast of Africa, at a service station o...
12 Pages(3000 words)Case Study

Services Marketing Analysis of Starbucks

..., competition within the coffee industry is very tight. As explained by Porter (1998), competitive advantage is referring to the “search for a favorable competitive position within a particular industry”. (p. 1) Using the four major assumptions we have mentioned earlier, Starbucks management was able to successfully develop a competitive advantage in terms of improving the quality of services the company has been extending to its valued customers. When marketing for a product, marketers often use the principle of marketing mix which is known as 4P’s: product, place, price, and promotion. (Kotler, 2000, p. 15) On the contrary, marketing for a service uses only 3P’s known as: physical evidence, people, and process...
14 Pages(3500 words)Case Study

Leadership Approach Used By the Starbucks Company

...that, ‘authority can be considered the managers right to act.’ Theories of Leadership at Starbuck Leadership approach at Starbucks seemed to be of democratic style. The leaders or supervisors of the company provides their subordinates with the prospect to work under their leadership and make them make the most of their potential fully by letting them play a part in the decision making process and planning phase. They believe that the most successful innovation came out from their employees and by giving them the authority to bring about their job make the employees feel esteemed and honored. McGregor proposed a theory which became a base for leadership. According to him the manager or supervisor...
7 Pages(1750 words)Case Study

Marketing Strategies for Starbucks Coffee in Pakistan and India

..., Starbucks coffee has the reputation of serving the best coffee worldwide. Since it was established, is has developed into more than just a coffee outlet. It is now available at local grocery stores at its home country and its stores have evolved from traditional cafés into a place where one can work and as well as relax during work. It even incorporates the concept of music stores, cyber cafés and entertainment spot where one can here one can sit back and not just have coffee but also freshen up.. With its aim to keep their customers entertained, Starbucks has remained successful in retaining its customers (Starbucks 2008 Fellner 2008, Goldstein & Behar 2007). For a product to enter two markets it must have multiple uses and must be able...
8 Pages(2000 words)Case Study

Starbucks: A Marketing Analysis in the Service Sector

...principles of service provision and relationship marketing specifically applied by the company under study. Introduction The service sector is the most rapidly emerging sector of the business world. This can be demonstrated by the significant number of companies in the field classified to give services of different types. The study is undertaken to present the importance of the service sector through the analysis of a specific company. The company in focus is Starbucks, one of the chain restaurants and cafes known to have franchises and branches around the world. Through the presentation of the marketing structure of the company, the evaluation of the difference between goods and varying forms of service provisions can be...
7 Pages(1750 words)Case Study

Success of Starbucks Marketing Strategy in United States

...is a US company, it had to adopt various strategies in order to achieve tremendous success in the United States. (Bhaskar, 2009) Product Starbucks has always positioned itself as a premium brand by providing high standard and innovative products coupled with a good customer service. They bought high quality coffee beans from places like Kenya, Costa Rica, Ethiopia, etc.; processed them with their high end technology equipment and sold only through the company owned outlets. What initially started as just another coffee shop started selling sandwiches, pastries, cookies etc. They also started offering many seasonal varieties like gingerbread latte in Christmas and Strawberry Frappuccino in summer. They also delivered...
7 Pages(1750 words)Case Study

Strategies and Aims of Starbucks Company

... such a mythic place of meeting, work and relaxation; not only focusing on the quality of their coffee, which is supposed to be a basic requirement, but also on the personalized experience provided to their customers. In this paper, we will be emphasizing on Starbucks’ strategy and its analysis, expounding the discussion on the company’s success together with sustainability levels. Starbucks strategy As Dr. John P. Kotter Professor of Leadership, at the Harvard Business School, said, “Leaders establish the vision for the future and set the strategy for getting there”. Howard Schultz’s knew exactly what he wanted the Starbucks Company to be, and where it was headed. He also had clear long-term goals set for the company. As the CEO, Mr...
6 Pages(1500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Starbucks - Case Study for FREE!

Contact Us