Download file to see previous pages...
What is more, in accordance with Steinbeck, material well-being and financial security are among the most things for Americans, on which they depend a lot even though they regard themselves as independent, self-sufficient and self-reliant. Furthermore, among the characteristic features of Americans is the inconsistency of their behavior and their tendency to “function by paradox”, which means that they themselves cancel their rules and habits by introducing new ones (Steinbeck). Finally, Americans live in accordance with the American Way of Life despite the fact that nobody can give a clear definition of what constitutes it and what it means.
In this very paper, the way the commercials reflect the traits of Americans will be analyzed. More specifically, the correctness and usefulness of illustration in understanding the characteristics of Americans will be touched upon. For this purpose, five particular traits have been chosen from the article by John Steinbeck. Among them are the following ones: Americans’ tendency to act excessively (“for the most part we are an intemperate people”), being dependent on money (“we are complacent in our possessions, in our houses, in our education; but it is hard to find a man or woman who does not want something better for the next generation”), being good to unknown people (“Americans are remarkably kind and hospitable and open with both guests and strangers”), having a belief in self-sufficiency (“we believe […] that we have inherited self-sufficiency and the ability to take care ourselves”), and being charitable in case there is spare money (“if we have enough gold – we contribute it back to the nation in the form of foundations and charities” (Steinbeck). For this purpose, five commercials have been chosen: Audi commercial, a commercial that presents new contract option from T-Mobile,
...Download file to see next pagesRead More
Name: Instructor: Course: Date: Advertising Analysis Marketing strategists often employ specific techniques to create believable stories. They hook observers’ attentions through technical effects and psychological devices. The techniques used are many and varied, but the most commonly used techniques are simple and easily recognizable (Berger 5).
Prior to the development of the internet, the strategies of the advertisement were more or less straight forward. The advertisement strategies in today’s world of cut throat competition have changed radically and are now much sophisticated, technology driven and more pervasive with higher levels of pin point aim to the target consumers.
Therefore, marketing has some communication ways that has some messages and media used to as forms of communication with the customers. Marketing has two parts that include the promotion part and the advertising part. Each part performs it roles differently although they are meant to serve one purpose, to increase the number of products’ customers.
In such context, Bruce (659-673) found that global firms are not only competing in terms of product offering, price, service benefits but also they are competing in terms of advertising campaigns. In simple words, advertisement can be defined as the paid form of communication from the side of marketers to promote a new product, service, idea of theme in order to encourage end users to take persuasive actions (Bruce 659-673).
One of the models of cars that are now very popular is called Audi and that is the brand that will be referred to in this write up. The entire plan is to decide on preparing a new advertising plan for the brand. This is not the first time that the brand is being advertised and thus previous advertising has to be referred to and analysed before deciding on the new plan.
Retrieved from http://www.moreaboutadvertising.com/2011/06/unilever-chief-polmans-ambitious-growth-target-means-ad-bonanza-for-agencies/. Last accessed 21st May 2012. 11
The seeds of origin for Unilever were sown
This app has many games sponsors amazed by the rate of audience it attract considering the double growth it has experienced in terms of the number of hours watched in a span of one year.
Subways sole privilege to the app has been due to their quick response