Nobody downloaded yet

Markting plane project - Essay Example

Comments (0) Cite this document
Summary
They include general stores for consumer products and are the largest customers of optimum whey protein. The optimum whey protein will be able to fit in such shops. Other small shops include chemists…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Markting plane project
Read TextPreview

Extract of sample "Markting plane project"

Download file to see previous pages This offers a tremendous opportunity for the sale of optimum whey protein to the market.
Consumers have become price conscious and have developed a need for affordable health products. Optimum whey protein will meet such a need by offering the products at cost effective prices. Recent market research studies indicate that consumers are also very conscious of their health and the content of what they consume (Brewer 95). Optimum whey protein contains high levels of proteins and less of carbohydrates which maintain good health. It also has very few side effects on consumers hence favorable for consumption.
In recent years, consumers in the market for health products have shifted their preferences to demand more of products with natural tastes. The consumers have also increased their demand for products with high levels of proteins as they aim to boost their health. This is a wonderful opportunity for optimum whey protein to thrive because it contains high levels of proteins and low levels of carbohydrates. There has also been the entrance of new health products which have increased competition in the market. In the last five years, there has been increase in the demand for optimum whey protein among young professionals. This can be attributed to the fact that most of them are making efforts to keep their bodies healthy.
The growth of the market for optimum whey protein is estimated to be about 5 percent each year. This growth has been consistent in the last five years and analysts record that the market may grow by 7 percent in the next five years (Brewer 57). The market growth has been characterized by increases in demand especially among athletes in the field of body building. The product has recorded an increase in usage among body building athletes because it contains high levels of protein, which is an important supplement for body builders.
Clients in the market for health products consider a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Markting plane project Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Markting plane project Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/miscellaneous/1592450-markting-plane-project
(Markting Plane Project Essay Example | Topics and Well Written Essays - 2000 Words)
Markting Plane Project Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/miscellaneous/1592450-markting-plane-project.
“Markting Plane Project Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/miscellaneous/1592450-markting-plane-project.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Markting plane project

Markting

...?Marketing Table of Contents Table of Contents 2 Question 3 Question 2: 6 Question 3: 8 Question 4: 10 Question 5: 11 Question 6: 13 Works Cited 14 Question 1: The Internet is changing the way some firms gather consumer information. See if you can find a company (provide source) that is using the Internet to gather information on customer needs. What evidence on their site suggests that they are using the information gathered to aid in developing new products? What are the benefits of gathering information on customer needs from the Web? What are the drawbacks? For what kinds of industries might this information be most useful or appropriate? Least useful or appropriate? Your response should be well thought out and insightful... Table of...
4 Pages(1000 words)Essay

Markting

...?Nokia: (Re)Connecting with People The mobile phone industry is significantly one of the most lucrative as far as technology-related marketing goes. The past couple decades have shown a tremendous influx of innovation as cellular phones became a staple for most individuals. In the advent of this communication device from the early years and forward is the emergence and endurance of Nokia as a brand. This Finnish company was smack in the middle of the advances early on as mobile communication has evolved ever so swiftly in a matter of years. The trend for such devices has become so in demand that companies are quick to develop products that will suit what the consumers are looking for in accordance with what is the latest... (Re)Connecting...
3 Pages(750 words)Essay

Markting

...?In the business world there are two types of organizations which are manufacturing and service companies. Determining the satisfaction on aproduct is easier due to the fact that the customer is evaluating a tangible product. Different customers can evaluate the same product due to the consistence associated with manufactured products. In the service industry the level of service that a customer may receive varies due to the intangible nature of the work. In order to evaluate the service industry this paper describes two instances in which I experienced good and bad service. A service that I utilize a lot during the last couple of years is the service of the local library. Every time I go to the library I have been always... the business...
2 Pages(500 words)Assignment

Markting

...Marketing Case Study: WM Soft Drinks Company Submitted by: XXXXXXX Number: XXXXXXX of XXXXXXXXX XXXXXXXXX XXXXXXXXX Subject Code: XXXXXXXXXX Date of Submission: XX – XX – 2009 Number of Words: 1646 words (Excluding Bibliography) 1. Explain why segmenting, targeting and positioning (STP) are considered a vital part of the marketing process and compare the targeting and positioning strategies for both the existing and new ranges. Solution: Segmentation, Targeting and Positioning (STP) form a very essential three step process of the marketing process. These steps form a basis for marketing activates. It is essential to gain a brief knowledge on these to be able to understand their importance in marketing process. Segmentation... Case Study: WM ...
12 Pages(3000 words)Essay

Markting

...is the embodiment of evil as well as the father of his best friend. Though he manages to kill Goblin, when his friend Harry arrives on the scene, he has to hide the fact about Goblin’s true identity as Harry’s father. Spiderman walks away from the scene with the words of Uncle Ben, “With great power comes great responsibility” echoing in his ears. Thus, the conflict that is portrayed in the movie is about how with power comes a responsibility to make sense of the complex world and wield power in a responsible manner. This is applicable to the project of American expansion abroad where the US and its government have to confront evil as well as behave with responsibility. The movie was a record grosser and part of the...
2 Pages(500 words)Essay

Markting

...Charles O. Godornes 22 March The Calorie Intake Counter Watch Table of Contents: Overview of the Product 2 Target Market 3 Demographic Segmentation 3 Psychographic Segmentation 4 Price 5 Selling Price 5 Labor Cost 5 Material Cost 5 Raw Cost 5 Place 5 Promotion 6 Works Cited 7 OVERVIEW The name of my product is the calorie intake counter watch. This is a device that allows the user to track the amount of calories he or she has taken during a meal. This is a strap-on wrist watch which has a special device installed at the back portion of the watch where the steel plate of the watch and the skin of the user... O. Godornes 22...
5 Pages(1250 words)Assignment

Markting

...Answer Communication is one of the most important issues in the current time. So I recently bought a new Nokia phone when my previous one was lost. Mobile phone is a necessity because it helps me to be in constant contact with my family and friends. My last phone was also Nokia so when I had to buy a new instrument, I decided to go for this brand only. It is cheap, easy to navigate and sturdy enough to last a long time. Most interesting part is that it does not easily break and continues to work, even when it falls from a distance! It not only helps me in my social networking but also hugely helps me in contacting people in the time of emergency. Answer 2 Nokia is an established brand in the area of mobile technology. It offers...
1 Pages(250 words)Essay

Markting

... Johnson and Johnson Brief Company Profile Johnson and Johnson Company is a leading health care and pharmaceutical provider to its consumers. It is a vast and sixth consumer health company with the most assorted medical appliances. It is also a biologic company with the interest of bio-research at hand. It is equally distributed all over the world with an association of 250 functional companies in almost 60 countries world wide. It has its headquarters at the city of Brunswick, New Jersey. J & J owns the Merck Consumer Pharmaceuticals Co, which is a co-distributor of its products. (Form 10-K 2). The J & J’s company structure mainly revolves along its services to pharmaceuticals, consumer Medicare and health equipment... Johnson and Johnson ...
3 Pages(750 words)Essay

Markting

...Running Head: PRICING AND PROMOTION STRATEGY Inserts His/Her Inserts Grade Inserts Pricing and Promotion Strategy Johnson & Johnson, Inc. Johnson & Johnson (J&J) is a worldwide producer of the health care products and is also a large-scale provider of other services related to it. The company successfully undertakes its international business with the help of its auxiliary branches functioning all across the world. The organization carries out its chief operations in Europe, US, Africa and Asia Pacific region. Johnson & Johnson (J&J) is the leading consumer health company in the entire world, is involved in the research and development, production and selling of the products for consumer health care, and also provides the medical... Head:...
4 Pages(1000 words)Essay

Markting

... Consumer Behavior: Borders Group Inc. What primary factors contributed to Borders demise? a. Lack of digital books which has taken the new era; Online reading and selling of books b. Lack of door delivery to the clients after online purchase of the books c. Most of the clients complained of Promoting online books What strategies is Barnes & Noble using to avoid a similar fate (i.e., similar to Borders)? a. They created their own site to ensure they achieve internet bookstore or online bookstore. b. The company published online books; publication of digital books. How do the changes in consumer behavior in the book industry affect the business model for book retailers? How can a company like Barnes & Noble continue to make money... Consumer...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Markting plane project for FREE!

Contact Us