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Marketing Research - Essay Example

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1) In the marketing research case, it is imperative that the manufacturer gets the opinions from both the managers of the large hardware stores and the small hardware stores. It is realized that by drawing one sample, the manufacturer only gets 19 large hardware stores…
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Download file to see previous pages It is therefore important that the manufacturer picks another sample so that he eventually has an average estimate of opinions from both the large and the small hardware. It is likely that the first sample was influenced by issues which could have affected the quality of the results. It therefore creates the need to make another picking.
In order to have a better selection of the sample to be picked, it is important that the other information is provided regarding the case. For instance the ability of the small store to purchase the potential products is a very important parameter in this respect and should therefore form part of the parameters to be used in making the decisions in the given case.
2) One of the most distracting mannerisms realized from the presentation was the presenter’s frequent peeping into his phone without any particular reason for that. The presenter kept glaring at his phone to the extent that the audience was concerned. However, the he occasionally used his hands in stressing particular points so as to add weight to his oral presentation. In the same vein, the presentation was a bit interactive since the presenter occasionally posed questions to the audience. The presenter would also give the audience the opportunity to ask questions at particular intervals. To improve the quality of the presentation, other visual aids like PowerPoint could be used in order to animate the process. In the presentation, it was however very lively to be bored.
3) A written presentation can be evaluated by several parameters in the presentation. A presentation should be flowing in the manner it is written with brief and concise sentences. It is also important to avoid verbosity in the presentation. Moreover, a written presentation is evaluated on the basis of the length and the relevance to the topic to be addressed. The presentation of a research proposal and a research results must ...Download file to see next pagesRead More
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