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Competitive Environment - Essay Example

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Market dominated by few large firms and smattering of local and regional entities. Bulk of supply lines/ consumers connected with British Gas or Transco- dominating both pricing and supply. Six big gas and electricity companies…
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Competitive Environment
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Aide Memoire for UK Domestic Gas and Electri Markets of the of the Aide Memoire SCP Model =standing of industry sector = structure, conduct and performance of the firms that comprise it at a given point.
Structure determinants= Number of Competing Firms; Homogeneity of Products, Cost of Entry and Exit.
Conduct= strategies firm implements to gain competitive advantage over rivals.
Performance= performance of individual firm + performance of economy (Creative Advantage Website, 2012, 1).
Gas industry in Britain = imperfect competition. Market dominated by few large firms and smattering of local and regional entities. Bulk of supply lines/ consumers connected with British Gas or Transco- dominating both pricing and supply. Six big gas and electricity companies dominate energy sector (Simmonds, 2000, 7).
Price rise for year = 25% by British Gas. 7% increase 8 months ago + 18 and 16 percent raise now, prompting Energy Minister to press for change, inviting smaller and alternate energy suppliers to break dominance of big energy giants. BG cites 30% rise in wholesale costs, increased demand in Asia, political turmoil in Africa as cause of variations in global supply and pricing.
SSE called off door to door selling campaign. Process is outdated and costly. Getting and listening to consumer opinions via social networks, talk-shows and forums is need of the hour, many would switch to cheaper suppliers.
References
Author Unknown (2012). Structure- Conduct-Performance. Accessed on 21 March 2012 at http://www.createadvantage.com/glossary/structure-conduct-performance
Simmonds, G.(2000). The UK Gas Industry, 2000/2001.CRI Report. Accessed on 21 March 2012 at http://www.bath.ac.uk/management/cri/pubpdf/Industry_Briefs/Gas_Gillian_Simmonds.pdf Read More
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