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MKTG - Essay Example

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Pradaxa is one of the first anticoagulant to be commended by Food and Drug Administration for the prevention of blood clots and stroke in a patient who has an atrial fibrillation or an irregular heart rate. On the other hand, pradaxa inhibits thrombin, which is one of the blood…
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MKTG SWOT Analysis of Pradaxa Pradaxa is one of the first anticoagulant to be commended by Food and Drug Administration for the prevention of blood clots and stroke in a patient who has an atrial fibrillation or an irregular heart rate. On the other hand, pradaxa inhibits thrombin, which is one of the blood enzymes used in blood clotting. The generic name given to pradaxa is dabigatran. The approval of the Drug by the food and Drug Administration has helped patients with A-fib to prevent clotting of blood. Many patients did not like Coumadin for the reason that it restricts one in using various diets and it does not maintain blood level properly. A-fib has affected about two million people in the United States. It spreads fast whereby there are uncoordinated heartbeats. This disease can lead to development of blood clots that can move to the brain and lead to stroke (Fang, 21-30).
People who should not take Pradaxa
Fang (48) asserts that pradaxa should not be taken by people who bleed strangely. One should be advised more by the physician on how to take the drug if he or she is bleeding abnormally. On the other hand, people who are affected by reactions by pradaxa should not take it.
What should Patient Inform a Doctor before using Pradaxa
A patient who wants to take pradaxa should inform the physician the following issues: the first one is if the patient has any kidney trouble, if he or she has any further medical situation, if the patient is either pregnant or breastfeeding. Research has shown that pradaxa can pass from the mother who is breastfeeding or pregnant to the child and harm the infant in one way or the other. Patients, who have bleeding complications and have been affected by ulcers of the stomach, should not use pradaxa. Prior to undertaking any dental process or surgery, a patient who is taking pradaxa should inform the surgeon or dentist. He should also inform the physician on the medicines that he is taking. This is because some medicines might increase bleeding and affect the functions of pradaxa (Fang, 61-68).
Prescriptions of Pradaxa Usage
It should be taken as the doctor has given prescriptions. It should not be taken more than how the patient has been told by the doctor. Pradaxa can also be taken with no food or with it. Normally, the drug is packed or given in a bottle. Fang (72) says that one should make sure that he finishes a used bottle before moving to an unused one. An opened bottle of pradaxa should be used within a period of four months.
Threats of using Pradaxa
It can cause sensitive reactions to other people’s bodies. This is by either having itches or rashes, pains in the chest, tongue and face swelling and even breathing difficulties. It can lead to one having poor food digestion and pains in the stomach (Fang, 90). Pradaxa can lead to bleeding. The bleedings can be either nose bleeding, gum bleeds or even blood vomiting among others.
Advantages of using Pradaxa
This drug does not interact with either alcohol or any food substance. Coumadin interacts freely even with other medicines such as antibiotics which bring problems in the level of blood. Pradaxa can be used easily when combined with other drugs such as rifanpin which is a tuberculosis medicine. Fang (100) describes that researches conducted have shown that pradaxa reduces chances of one having blood clots and stroke unlike warfarin.
Pradaxa should not be used for any condition without a doctor’s prescription. It should not be shared even if the patients have likely symptoms. According to the market tendency, pradaxa is growing massively and will be used more in the next five years. This drug has started to be used in post operation patients; it is new in the market fighting coagulant drugs (Fang, 110-115).
Work Cited
Fang, Margaret. “Inpatient Anticoagulation.” New Jersey: John Wiley & Sons, 2011. Pp. 20-115. Read More
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