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Business planning-ECO-CHAIR - Assignment Example

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The product was designed to meet the needs of outdoor setting chair. It is made of organic and green material, and is complete with vegetable glues. It is a recycled product that is…
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Business planning-ECO-CHAIR
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Download file to see previous pages In order to pursue this business project a private limited company will be launching this product and selling it commercially in the real market in UK. The overall funding will be the ratio of 67:33 between the owners and investors. Other than that the business plan also carries important points pertaining to production, marketing, profitability and other competitive advantages. It also takes into account the various trends on environmental grounds in people’s daily lives. It projects how the Eco-chair can be best utilized and turned into a lucrative commercial project.
Eco-chair is a novel product whose design has been inspired to adjust to environmental protection. . However, we will provide the ecoboards, which are the original materials, to the manufacturers from our group in order to overcome the outsourced manufacturing weakness of quality control. Therefore, we should pay more attention to our production and require more stringently on quality management. According to the market research, we try to divide two different ways to sell the product. First of all, the one price for original consumer and other price for sponsors and cooperation companies. The price sales £5.00 per/chair in the market, and £2.50 per/chair for relative companies.
Where marketing is concerned, there are a few marketing strategies that were decided in the business plan. For initial funding, we will be looking out for sponsors and sources of funding from the government to take care of all our outdoor events. In return we will be doing the branding of our sponsors through the Eco-chairs.Moreover, the HP Company or the Wal-Mart could be defined as our main sponsor. For the reason that they always eager to promote image of energy-saving, if we can cooperate with them to use our product in some events or advertisement, assuming that they think the eco-chair will be successful in the future. Although such a profit is perhaps not as good as sold ...Download file to see next pagesRead More
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