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Depends - Research Paper Example

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This research aims at exploring Network Marketing is an emerging industry that is still not understood by many, despite every sector of the economy adopting it. The research seeks to identify the trends in the industry and to describe then in a way that reveals the main reasons…
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Download file to see previous pages In 1949, Rich DeVos and Jay Andel became distributors and in 1958, they began to teach others on how to build their own businesses as network marketers to fulfill their dreams. They then broadened their product line and set up a company called American Way Association, which later came to be known as Amway. Before the end of 20th century, more than 3three million people in over eighty countries belonged to the Amway network (Ziglar & Hayes, 2001, pg 56).
Network marketing is a network of people who have access to a range of products that are distributed through that network. The people can buy these products for personal use or sell them to others, thereby expanding the network by inviting others to join the network and over time, the volume of goods being distributed increase. Along the way, a portion of the profits on these products are paid to distributors, the down-line gives regular income in reality. The industry has experienced an image problem in the past because there were not systems and professional codes of conduct, and some operators used pyramid selling disguised as network marketing ((Griffiths, et al , 2008, Pg 1).
Network marketing is emerging over the world as a viable and credible method of reaching buyers, which is cost effective as compared to the traditional retailing methods. Today almost everything in the world can be sold through network marketing including health supplements (Christen et al, 2007, pg 2). The emergence of internet has made it possible for network marketing to emerge as the mainstream marketing. The industry is becoming mature with professional marketing. It is an excellent way of entering into business enabling each person to enjoy fruits of their labor and solid passive income stream and residual income. Previously people viewed it as a side job that gives extra income, but now it gives opportunity to establish a business that will continue to be the main source of income. The industry is emerging as one ...Download file to see next pagesRead More
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