Marketing - El Palenque - Essay Example

The wide variety of foods available at the restaurant in comparison to other restaurants in the regions will ensure that the customers are able to get the dish of their choice.

Choice

Despite the Hispanic making up the larger population of Denver, consideration of other groups of people is necessary to ensure that the business is welcomed by all. This has been addressed by ensuring that there is a diversity of the dishes. In addition, since the languages mostly used in the region are Spanish and English, the employees are to be fluent in both languages, which will facilitate effective communication. This will ensure that all customers are fully satisfied with the service offered. In addition, consideration about demographics, age, education, and marital status is taken into account, as most of the frequent customers of restaurants in the region are youths and the unmarried. Considering this, it will be very easy to attract and maintain customers to the business.

Community

The environment of carrying out a business determines the success be achieved. Operating in an environment in which the interaction between the business and the community is poor usually poses challenges to the business in achieving its set goals and objectives (Louche & Idowu, 2010). El Palenque business is ready to implement its corporate and social responsibilities, which will ensure that the relationship between it and the community is continuously strengthened. Moreover, through implementing its corporate and social responsibility, we will be able to get a better understanding of the customer’s specific needs which when implemented, will be beneficial to both parties. Although maintaining corporate social responsibility will be challenging at the start of the business operations, El Palenque is dedicated to continuously improving its relationship with all the stakeholders.

Challenge

Since the business will be new in this region, challenges in the entry area to be encountered. In addition, the demographic of Denver, which takes into account gender, race, age, mobility, and employment status, may pose a challenge in the future. To curb the possibility of the emergence of such challenges, El Palenque has offered a wide range of dishes, which covers the diversity in the population now. In the future, if the demographics are to change, its trade with some of the biggest food companies in the United States of America will ensure that the specific needs are effectively addressed. To ensure that quality is adhered to, the business will continuously evaluate the suppliers to make sure that the customers get the best. This will help a great deal in improving customer loyalty and the overall business performance.