Situation analysis - Essay Example

Coffee for instance requires electricity to heat. Electricity may be produced from various sources and one of them is through fossil fuel. The US remains heavily dependent on fossil fuels for many years (Musial 10). It is recorded that 41 percent of the world’s man-made burn carbon dioxide comes from the burning of fossil fuels for generating electricity in the United States (Rodger 11). This means that at some point, fossil fuel is a necessity in the United States to produce electricity so that there is something that can be tapped for industrial use.

In today’s modern world electricity finds its use in food preparation. For instance, coffee needs to be heated with electricity. It is better tasting when it is hot. In the United States, a cup of coffee is one of the most popular adult beverages in the country to have in a day. For some people, a cup of hot coffee in the morning completes their day. The United States is said to be the largest consumer of coffee (Hufbauer and Schott 301). The country is also known for its industry on retail specialty coffee beverage which was able to hit $3 billion sales and even higher in the mid of 1990’s (Clay 81).

Since then, the industry continued to achieve an upward spiraling growth performance leading to more innovation in the coffee industry. One of its latest innovations is the Solar System Coffee Mug. This specifically implies that the market opportunity for coffee in the country is promising provided that there is a good investment plan for it. This means that investors in the first place need to understand the fact that there is already a promising market but it is up to them how they could acquire specific market share for their product offering.

Strategically speaking, there is a need to differentiate their offerings in order to stand a cut above the other. However, this requires the right information and at some point, a good innovative approach is necessary. Understanding the market may be one