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HR's Role in an Organization - Essay Example

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Founded back in 1903 by Henry Ford, Ford Motor Company is a worldwide automobile firm dealing in the manufacturing and distribution of vehicles globally. The company’s focal strength is delivery of quality products, a far reaching global presence and reputable brands. However,…
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HRs Role in an Organization
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Download file to see previous pages The global products are experienced the world over as Ford Motor Company has divisions for North and South America, Europe, Africa and Asia Pacific. Automotive brands are marketed under the key brands of Lincoln and Ford. Ford Credit is the company tasked with provision of financial services which include Extended Service Plan, Motorcraft, Quicklane and Quality Care. Customer service in Ford is designed to give maximum satisfaction to the customer at the various Ford dealerships. Manufacturing by the company is also carried out globally where engine plants, assembly plants and transmission plants are located. The services are in regards to Ford engineered parts, trained technicians and instant servicing shops.
Environmental sustainability is a key operational process where the emphasis is on efficiency in the manufacturing process, introducing cuts on vehicle emissions and the adoption of recyclable material. The company is also focused on enabling communities in which it exists in as well as building stronger relationships (Ford Motor Co, 2011).
The company is experiencing enormous financial losses as well as losses of market share to competitors and thus necessitating a comprehensive strategic plan. Competition is increasingly becoming stiffer; the skyrocketing costs backed up by unused capacity at some plants are choking the profits.
The management at Ford has come up with a strategic plan labeled The Way Forward. This comprises of a plan to close down a number of plants and lay off 20,000 employees. In line with the management norms at Ford, the strategic plan is meant to balance internal strengths and weaknesses with opportunities and challenges that lie in the external environment. It is only then that the enterprise will gain competitive advantage. The management has formulated a specific HR course of action to take the company to the next level and beyond.
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