Download file to see previous pages...
The report will also explore the other marketing communication tools that can be used together with exhibition to promote the sales.
Marketing communication can be described as the process which attempts to advance the interests of the company, product range or the brand. It comprises of the following elements; personal selling, sales promotion, advertising, public relations, and direct marketing. The main purpose of marketing communication is to persuade the customer (Kimmel 2005, p1).
Exhibitions are very vital elements in the marketing communication strategies. These exhibitions have advantages and disadvantages. Exhibitions assist the organization to create relationships with the stakeholders on the basis of meeting face to face. There are varied reasons as to the use of exhibitions in an organization.
Exhibitions come in three forms and each form aims at a certain group within the market; the consumer, the trade and both the trade and the consumer. The last category (exhibitions aimed at both the consumer and the trade) is the most common form of exhibition. Majority of the exhibitions begin as a trade exhibition and after a week or so, they become open to the public. A fee is paid by the public for entry into the exhibition. The fee is a source of revenue for the company. Most of the times, the products in the exhibition are of little or no interest to the public, thus, they may not purchase the products (Lancaster n.d., p1).
Exhibitions can produce sales lead for the company. Immediate sales are achievable because the buyer comes to the trade fairs. New contacts of a business nature are made with the customers and even with the competitors. Positive media coverage is enjoyed by the organization through exhibition (Donaldson and Smit 2007, p86). Exhibitions at times are considered as a promotional activity.
Exhibitions are encompassed within the trade shows and trade fairs. These trade shows perform two functions; non-selling and selling
...Download file to see next pagesRead More
Both of these acts are of equal importance as far as persuasive communication is concerned. The project aims to throw light on the different modes of marketing communication and tries to develop and present a communication plan for Gu Chocolate Puds. Before developing the plan, it is important to explore the opportunities in London.
At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees.
The company is operating in more than 200 countries. Moreover, the company offers over 500 brands as well as utilizes various promotional mix tools as a part of Integrated Marketing Communication (IMC). The varied tools of IMC are advertising, direct marketing, sales promotion, personal selling, internet marketing and public relations (THE COCA-COLA COMPANY, “The Coca-Cola Company Fact Sheet”).
This integrated marketing communication programme proposal is going to make a plan for Crunchy Crunch Company to start their business ambition. The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health conscious consumer.
The objectives of the communication campaign and the elements involved in marketing communication are focused in detail. Finally the marketing strategy and communication method is selected and applied .There is a detailed analysis on the cost of campaign for budget allocation and finally the effectiveness of the marketing communication campaign is gauged by proven methods.
Advertising, especially television ads constitute common communication aspects in conjunction with public relations, sales promotional activities, direct market, as well as personal selling. Marketing communication consultants have five
The project analyses the marketing communications, which are practiced by Audi in order to launch successfully its new product A4 and also captures the way in which another German car manufacturer, BMW, has
Different platforms of digital media influence organizations in developing effective marketing strategies. Digital media communication contributes immensely to the growth and development of the company. This communication process provides various growth opportunities to the firms. Digital; marketing communication is more effective than traditional marketing system.
10 Pages(2500 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Assignment on topic MARKETING COMMUNICATIONS (Paragon Software Ltd) for FREE!