International Business Strategy - Essay Example

also factors related to consumer viewpoint in their willingness to sample new products with unknown new competitive players, based also on their traditional cultural values. These factors need to be considered prior to entering Spain as a viable profit opportunity. However, evidence provides that the growth rates in Spain associated with consumer willingness to purchase mobile products makes this a quality opportunity if new methods to undercut these values can be accomplished through marketing or other innovative communications methods.

Spain represents a tremendous new market opportunity that is marked with sustained growth, despite problems that exist in labour shortages and the presence of a highly regulated labour market. It is recommended to pursue this strategy of expansion into the Spanish marketplace and improve long-term manufacturing and R&D capabilities in the process. Tiko Mobile Technology Limited is a mobile manufacturing product located in Cairo, Egypt. Tiko began manufacturing Network products in 1988 and produces its first mobile phone in 2002.

Since then, Tiko Mobile Technology Ltd has produced many models that have faired well in most countries. Tiko has its own SMT line, R&D centre and Assembly Line that have been instrumental to its success in maintaining and cultivating long-term business relationships. The core business activities of the company include ODM (Original Design Manufacturing) and OEM and (Original Equipment Manufacturing) of mobile phones. Its brand name is TAMGO and has 485 employees. Its Annual Sales translates to $850,000 with an OEM capability of 160,000 per month.

Currently, it has two major mobile phone products which include 3G mobile phones and GSM phones. Tiko believes in acting for better communication around the globe and for this, the company has invested in Assets and Human resource in order to give its clients the individual care needed. They believe in letting the client specify his unique needs and carefully