See the attachment - Coursework Example

It is the objective of this essay to proffer a strategy assessment of DHL Company, as a global organization, with the specific aims of addressing the following concerns: (1) an identification of the organization’s companywide strategy; (2) a determination of the specific aspect of the strategy being focused on; (3) the competitive advantages of DHL; (4) the competitive strategies employed; and (5) an exploration of any identified issues on global management. The analysis of the organization would be used analytical tools such as SWOT and PESTLE analysis for a more comprehensive illustration of its competitive advantage on a global scale.

The management report is designed to proffer an assessment of the global strategy of DHL to be “The Logistics Company for the World” (DHL: Corporate Portrait, 2010) where focus would be on logistics and mail. The specific strategies to support the attainment of the global strategy would focus on improving customer orientation, a concentration on the digital and physical solutions in the dialog marketing, providing a more secure electronic communications system, improving employee involvement and commitment, promoting communications through cross-divisional experience and enhancing leadership culture through improving the incentive scheme.

Particularly, DHL envisioned an expansion through “its airfreight operations in Asia in a move linked to the inauguration of its expanded central Asia hub in Hong Kong and the launch of its north Asia hub in Shanghai” (Wallis, 2008, p. 38). By identifying and enumerating the organization’s internal resources and the factors that influence its external environment through both SWOT and PESTLE analyses, the report would clearly indicate the viability of the global strategy to sustain leadership in the logistics industry.

DHL Company boasts of being “an express shipping multinational company operating in