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Engaging men through effective marketing communications

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As a person who encounters numerous advertisements and promotion strategies, I had always wondered that why such an extreme variation occurs between promotional methods. It was indeed a question mark on my mind that advertisements for deodorants males and females were completely…

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Engaging men through effective marketing communications

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Subject: Miscellaneous
Type: Essay
Level: Undergraduate
Pages: 11 (2750 words)
Downloads: 2
Author: howardfarrell

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I can also now relate different marketing methods to different things that stimulate the male mind. Men are often aroused into buying decisions by sexual appeal or the macho appeal which I can easily see being used in car, watch and perfume advertisements. Besides that I have also seen that the colours used for men are often the same ranging from blues to greens, whites and greys. As compared to that promotions targeting women are much livelier. All this is nothing but an amazing psychological analysis and its usage by marketers to ensure that their products are successful and are quickly

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