Human Resource Management at Work - Essay Example

In this situation, it is essential that employees perceive constant organizational support and are motivated to improve their workplace performance. HR leadership and management strategies will play the vital role in bringing organizations in the leisure industry toward their strategic goals. That HRM decisions produce a multitude of effects on the quality of performance in organizations is a well-known fact. Brendon Jones, Ltd is no exception. In its current situation, the company has several strategic options to choose from.

While the company is losing its market position and experiences a rapid decline in consumer satisfaction, its principal task is to improve its stability and position in the leisure industry and retain its consumers. Also, the company must ensure that the number of new consumers constantly increases and, most importantly, that new and existing consumers are satisfied with the quality of its entertainment services. Advertising looks like the primary and the most promising solution to the customer issues: while Brendon Jones, Ltd is losing its consumers, a well-developed advertising campaign could help it to revive its brand and popularity and attract new customers.

Attractive as it may look, advertising and brand revival will not resolve the company’s organizational issues from within. Advertising is just an instrument of popularity and competitiveness in a short-term perspective. In no way does advertising help to raise the efficiency of business operations at Brendon Jones, Ltd. Therefore, the organization could try to reconsider its budget and financial expenses, to open new parks or develop new, sophisticated attractions. Apparently, the success of the leisure industry organizations is in whether they can surprise their consumers.

The more surprising and sophisticated attractions are the more interested