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emerging and competing in the global market, has put a severe strain on the available natural resources and the idea of creating a environment friendly product has been relegated to the background. The three basic issues that an eco-design addresses are
(1) The new age customer is getting more information regarding the dangers of environment pollution. He is thus getting more informed regarding the choices he can make while selecting a product. Thus he is able to demand products that are safe and environment friendly which leads to a direct pressure on companies to come up with innovative and eco-friendly solutions to their products.
(2) A government that is sensitive to the concerns of the environment shall bring out laws, stipulations and guidelines within which a product needs to function. Adherence to these guidelines necessitates manufacturers to refine and tune their product development strategies. Some of the notable international laws and regulations include the Hazardous Waste Act of Australia(1989) & the ‘Export and Import of Hazardous Waste and Hazardous Recyclable Material(2005) of Canada .(Eco-Design: European State of the Art, 2007)
(3) The industry in itself tries to own up to its responsibility and moral obligation of providing its customers with products that are clean and which are within the framework of being called ecologically sustainable
(1) The process of developing eco-designs presents the design team and ultimately the manufacturer a host of opportunities to try out new variants of designs that serve to work out economically as well.
(2) A rethink of the design aspect right from its inception stage may lead to an overall improvement in quality of the product. Apart from being in sync with the environment the overall efficiency of the product might increase leading to a win-win situation.
The Eco-Design concept that has been formulated and developed by the World Business Council for Sustainable Development (WBCSD) formulates a
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Probably, this misinterpret the meaning or think they know what it is all about yet moss the whole point. A customer relation is a process by which organizations promote and enhance customer satisfaction as well as loyalty. The most basic elements of customer relations involve managing communications with customers, especially customer questions, complaints, and solving disputes amicably (Leebov, 2003).
You should consider the whole process of change, including the environmental (wider system) and organisational contexts, the awareness and understanding of the pre-existing situation, the discovery or creation and development of the idea, the development of acceptance by key players and the implementation of the change.
The ever-increasing world population, decreasing and depleted natural resources, problematic waste disposal and pollution drove governments, policy-makers, planners and designers to adopt ways to address these concerns. In addition, social problems have also added complication to design as individual and community developments are incorporated in sustainable design.
According to Nash (2005), eco-tourism makes up about 7% of the tourism industry, with a growth estimated at 10% to 25% per year. Over the past 15 plus years, 'eco-tourism' has become an emerging and future market in the Tourism industry. Targeting a middle-income household, with an average income of US$60,000 - $130,000 per year, eco-tourism caters to an educated but non-elitist sector (Yoder, 1998).
Hence 'time to market' is at the base of any new product development designs. In this context, firms, in order to meet the pressing requirements of market may tend to forget the aspects of the economic, environmental, ethical and social factors and the impact the designs may create on these aspects of the society.
pressure and, coupled with this regulatory pressure from government and the consolidation of sub contractors, which has inevitably led to very stiffer competition. Within this novel sphere, many organizations are struggling to manage the costs and differentiate their selves from
It can be noted that the marketing of eco fashion addresses a particular segment of the market. The current status of eco fashion is explored in this paper. Emphasis is given on the following issue: is the differentiation within eco fashion feasible. The strategies of eco brands in the fashion industry use for promoting their activities are reviewed.