We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Business communication - Research Paper Example

Comments (0)
Famous for their scrumptious hamburgers and mouthwatering French fries, Burger King is popular among almost every age and social group. Since its inception, one thing has remained…
Download full paper
Business communication
Read TextPreview

Extract of sample
Business communication

Download file to see previous pages... e advertisement under focus pictures a girl who has bandage on both sides of her lips giving the impression that she hurt herself while trying to open her mouth to its limit in order to eat the ‘real big burger’. It has become a trend in the marketing industry to allure the teenagers, especially men, through gender appeal. The same tactic has been applied in the discussed advertisement. The face of the girl is only half visible in the advertisement with her cherry colored lips.
The target market of Burger King, as can be analyzed from their overall marketing campaign, consists of moms with young children, teenagers and also middle class income families who have enough income to eat out on occasions.
On the other hand, them portraying women in such a way that they cannot handle ‘Burger King’s REAL Big Burgers’ can make a negative impact on their existing target market and exclude many women from it.
Burger King’s point of differentiation from its competitors (McDonalds, KFC etc) is that it has ‘REAL Big Burgers’ at the same affordable price which makes it a unique and special place to dine out.
In this print ad as well their point of differentiation is depicted through their message intended in this picture. What they intend to say through this message is that our burgers are so big that the mouth of an ordinary person (can also be women) will pierce\cut out if they put it all in their mouth in one go.
In this age we are all surrounded by advertisement everywhere in our homes on tv, on billboards while driving, in the bus stations on the internet everywhere. Hence creativity has become one of the primary factors to be considered while making an advertisement to catch the eye of the audience and this ad is a perfect example of creativity.
It definitely catches the eye of the audience and the exaggerated ironic appeal would surely amuse him. What attracted me, and perhaps many other viewers, is the challenge to eat big burgers of Burger King.
An ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Business Communication
Business Communication Communication is exchange of mutual understanding between originator and receiver and it needs to be effective in business. The essence of organization management is communication and basic functions of management that are planning, organizing, directing, staffing and controlling cannot be performed without communication in an organization.
5 Pages(1250 words)Coursework
Communication Technology in Business
 Traditional cabling for television systems is estimated at $25,000 per mile, only 5,380 feet (Xanthus Consulting, 2007). Installation and maintenance of these systems are costing this healthcare facility approximately $75,000 annually with systems that are ineffective in guaranteeing long-term learning. 
10 Pages(2500 words)Research Paper
Written Communication for Business Purposes
Written Communication for Business Purposes. v Business communication can be both oral and written. However in this paper, written communication for business purposes will be discussed. Written communication is a very critical and important part of business communication.
2 Pages(500 words)Research Paper
Business Communication Experience
According to the paper the two different strategies that are applied by the managers are both efficient on their own terms but it must be stated that that one has to more efficient than the other. Though both strategies may achieve the end product, it goes without saying that one strategy will achieve results faster and better than the other.
3 Pages(750 words)Research Paper
Communication etiquette in business
It then explores the different communication etiquette techniques. The following part contains the importance of this communication etiquette and eventually concludes on the appraisal of this kind of communication and a recommendation that business should adopt in order to achieve success in their daily duties.
5 Pages(1250 words)Research Paper
Intercultural Business Communication about Australia Country
Australia is one of the world’s largest countries, with an estimated area of square kilometres 7,692,024. The country 'was formerly colonized by Britain and is still under the British monarchy. It was colonised by Europeans after it was discovered by European explorers in the 15th century.
6 Pages(1500 words)Research Paper
Effective Business Communication
Effective Business Communication. The paper addresses some of the deep rooted issues in the art of business communication as is relevant to organizations. The article identifies the importance of effective business communications and the challenges that organizations go through in their efforts to realize and facilitate effective communication in the workplace.
10 Pages(2500 words)Research Paper
Nonverbal Communication Communication-Impacts on Small Business
 It also explains how a business can grow well and retain its existing customers if the employees have the knowledge of what a customer really thinks, which he may not express by words but by his gestures and expressions. It is not the words that are important, but also how these words are uttered.
6 Pages(1500 words)Research Paper
Business Communication skills
Hence, a substantial amount of research has been undertaken in the field of language research, on topics such as business writings, business conversations, as well as overall communication skills and strategies employed by business
3 Pages(750 words)Research Paper
Recent Trends in Business Communication (Last Five Years)
Various media and modes are used in communication exchange. According to Kushal (2010), communication should be a dialogue not a monologue and it should be concerned with a dual listening process. Business communication has two major functions; internal and external
11 Pages(2750 words)Research Paper
Let us find you another Research Paper on topic Business communication for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us