Recycled Toothbrushes Make Sense - Essay Example

This strengthens the eco-friendly credentials of Recycling. Q. List some additional ways Hudson could market his recycled plastic toothbrushes and shavers?Answer: Some of the ways, Hudson could market his recycled plastic products are:Hudson could send motivators to schools and colleges, to build awareness amongst the young people regarding the advantages of using recycled plastic products. This personnel should make a concerted effort to project the usage of recycled plastic products as the hallmarks of an alternate lifestyle, which is not only eco-friendly but also modern and trendy.

As Hudson has access to desirable raw material for free, he can set the price of its products competitively lower than the comparable regular products (Zimring 45). The availability of low-cost, eco-friendly products will certainly add to his customer base.Hudson should take care that the packaging of his products conveys freshness and closeness to nature. This will enhance the appeal of his products amongst the masses.Hudson should make it a point to educate the prospective customers that the raw material for his products comes from the packaging of branded foodstuff, and is hygienic and safe.

This will dilute the lack of acceptance that some customers may feel about products like recycled toothbrushes. Q. How will the company have to change as it grows larger?Answer: It is vital for Recycling to understand that selling recycled products is not merely about products, but offering an alternate lifestyle. This eco-friendly lifestyle is not only increasing in popularity, but its followers have strong emotional and ethical attachments associated with it. So, at present Recycling is basically a small contributor to this new but fast-spreading way of life.

As the company grows larger and as it gets access to desirable capital, and customer base, it could exploit its brand appeal to enter into industries that project eco-friendliness and sustainability. Such industries could be like organic food, recycled paper, herbal medicines, etc. The primary objective of the company should be to use its growth and brand equity to carve out a larger share from the market for eco-friendly products and services.