Many people believe that India will become a superpower in the near future itself. The recent economic crisis has not affected India much and hence many of the international companies and marketing people were…
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Because of this diversity in population and culture, the food habits of the Indian population are different. India is a secular democratic country even though the majority of the population are Hindus. Most of the Hindus are vegetarians whereas Muslims and Christians are non-vegetarians. “Indias meat consumption is very low - currently 4.5 kg per capita - and it has grown by only 1 kg in the last 20 years” (Prospects for the livestock sector) whereas in vegetable consumption India became one of the prominent countries in the world. Typical meals in India are prepared from wheat, rice, barley, vegetables etc. “From 1997 to 2003: per capita food availability did not increase, and child malnutrition rates remained at very high levels, with more than 46% of children under five being underweight” (The Financial Express). An international marketer should take note of these food statistics of Indian people seriously while formulating marketing strategies for different regions of India
Most of the Indian people are living below the poverty line and hence they may not have adequate housing facilities. Many of the Indian people are staying in temporary huts and their housing needs were not properly met by the governments till now. Most of the Indian people live in one-family or house even after their marriage because of their lack of financial abilities to purchase independent houses. Since India is a huge country with different climate zones, different types of houses are built by people living at different regions. For example, in the southern region, concrete houses are more prominent whereas in the northern regions, wooden houses are more common. The awareness about the housing types and family setups in India will give the marketer some idea about the cultural traits of India which is necessary to develop proper marketing strategies.
Since India is a diverse country with respect to people,
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Conclusions : page 15 6. References : page 16 Executive Summary International business and marketing are growing day by day because of the favourable business climate existing everywhere at present. The entry of globalization has revolutionised and rewrote many of the existing traditional business principles and concepts.
on 19 Price 20 Process 20 People 20 Physical Evidence 21 Conclusion 21 Standardisation and Adaptation of a product based on CULTURE analysis 21 Introduction 21 Standardisation and Adaptation based on a Cultural Analysis of the Indian market 22 Conclusion 23 Market entry strategies analysis 24 Introduction 24 The Market Entry Strategies of McDonald’s 24 Conclusion 26 Reference 27 SWOT Analysis Introduction McDonald’s entered the Indian market around the year 1996 by forming a joint venture with Hard Castle Restaurants Pvt.
Despite the significant progress, there is still a wealth of untapped potential in women.” Congresswoman, Yvette D. Clarke Despite all development phenomenon that have taken driving seats in developed, emerging and developed countries; world is lagging far behind in understanding and giving the key role that women owe to society.
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques.
Globalization has opened the doors widely open for business community as they can market
However, as a co-operative business, most of the members of Atlantic Quench are farmers which have reduced the cost of production and procurement of the products. On the other hand, a varied product range has enabled the company to focus on multiple
In response to increased competition from super-juices and, especially, blended cranberry juices, AQC has created a cranberry juice blend that they want to introduce into the UK market. In order to take advantage of the health-conscious trend in the UK fruit juice market, AQC