We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

International Marketing, INDIA outline - Essay Example

Comments (0)
Many people believe that India will become a superpower in the near future itself. The recent economic crisis has not affected India much and hence many of the international companies and marketing people were…
Download full paper
International Marketing, INDIA outline
Read TextPreview

Extract of sample
International Marketing, INDIA outline

Download file to see previous pages... Because of this diversity in population and culture, the food habits of the Indian population are different. India is a secular democratic country even though the majority of the population are Hindus. Most of the Hindus are vegetarians whereas Muslims and Christians are non-vegetarians. “Indias meat consumption is very low - currently 4.5 kg per capita - and it has grown by only 1 kg in the last 20 years” (Prospects for the livestock sector) whereas in vegetable consumption India became one of the prominent countries in the world. Typical meals in India are prepared from wheat, rice, barley, vegetables etc. “From 1997 to 2003: per capita food availability did not increase, and child malnutrition rates remained at very high levels, with more than 46% of children under five being underweight” (The Financial Express). An international marketer should take note of these food statistics of Indian people seriously while formulating marketing strategies for different regions of India
Most of the Indian people are living below the poverty line and hence they may not have adequate housing facilities. Many of the Indian people are staying in temporary huts and their housing needs were not properly met by the governments till now. Most of the Indian people live in one-family or house even after their marriage because of their lack of financial abilities to purchase independent houses. Since India is a huge country with different climate zones, different types of houses are built by people living at different regions. For example, in the southern region, concrete houses are more prominent whereas in the northern regions, wooden houses are more common. The awareness about the housing types and family setups in India will give the marketer some idea about the cultural traits of India which is necessary to develop proper marketing strategies.
Since India is a diverse country with respect to people, ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
International Marketing: Apple Inc
Conclusions : page 15 6. References : page 16 Executive Summary International business and marketing are growing day by day because of the favourable business climate existing everywhere at present. The entry of globalization has revolutionised and rewrote many of the existing traditional business principles and concepts.
14 Pages(3500 words)Essay
Marketing McDonald's in India
on 19 Price 20 Process 20 People 20 Physical Evidence 21 Conclusion 21 Standardisation and Adaptation of a product based on CULTURE analysis 21 Introduction 21 Standardisation and Adaptation based on a Cultural Analysis of the Indian market 22 Conclusion 23 Market entry strategies analysis 24 Introduction 24 The Market Entry Strategies of McDonald’s 24 Conclusion 26 Reference 27 SWOT Analysis Introduction McDonald’s entered the Indian market around the year 1996 by forming a joint venture with Hard Castle Restaurants Pvt.
20 Pages(5000 words)Essay
International Relations - International Development (Proposal Outline)
Despite the significant progress, there is still a wealth of untapped potential in women.” Congresswoman, Yvette D. Clarke Despite all development phenomenon that have taken driving seats in developed, emerging and developed countries; world is lagging far behind in understanding and giving the key role that women owe to society.
9 Pages(2250 words)Essay
The paper also identifies tools and techniques in carrying out a marketing plan, as well as an outline of a strategic marketing plan. In enhancing the marketing strategy
15 Pages(3750 words)Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 Pages(3500 words)Essay
An outline marketing plan for the next year for Atlantic Quench 306
On the other hand, a varied product range has enabled the company to focus on multiple segments of the juice market and develop the sustainable distributor network for their business. Moreover,
14 Pages(3500 words)Essay
An outline marketing plan for the next year for Atlantic Quench 306
However, as a co-operative business, most of the members of Atlantic Quench are farmers which have reduced the cost of production and procurement of the products. On the other hand, a varied product range has enabled the company to focus on multiple
14 Pages(3500 words)Essay
An outline marketing plan for the next year for Atlantic Quench 308
In response to increased competition from super-juices and, especially, blended cranberry juices, AQC has created a cranberry juice blend that they want to introduce into the UK market. In order to take advantage of the health-conscious trend in the UK fruit juice market, AQC
14 Pages(3500 words)Essay
International Marketing Plan: Sainsbury's entering into India
This international promotion paper will be organized into different subtopics such as, the introduction, the executive summary, product mix, SWOT analysis, market entry
6 Pages(1500 words)Assignment
International business
Similarly, it attempts to illustrate how cultural ramification can impact on the operations of international companies especially for markets that are heterogeneous in
14 Pages(3500 words)Essay
Let us find you another Essay on topic International Marketing, INDIA outline for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us