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IKEA - Case Study Example

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Summary
When the sales of IKEA declined after entering into US market, company had to conduct a research based on which it found that consumers in US did not…
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IKEA

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IKEA

Download file to see previous pages... IKEA has also established its pre-purchase and post-purchase customer services which offer full support to customers. Moreover, to avoid post-purchase complaints IKEA is offering Return policy (IKEA, ...Download file to see next pagesRead More
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