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IKEA has also established its pre-purchase and post-purchase customer services which offer full support to customers. Moreover, to avoid post-purchase complaints IKEA is offering Return policy (IKEA,
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Ikea President Josephine Rydberg-Dumont asserts that the “shopping experience is something that is exciting and talks to many different people.”1 Ikea makes shopping exciting because of its low prices and because people know that Ikea offers quality products too.
Founded in the year 1943 this company has grown to a world widely famous consumer and household goods producing company and has done so with the hard work and efforts of a number of key people. This company was founded in Sweden to be more exact it was founded in Almhult, Smaland.
Now what method could they possibly use to do such a thing The answer to that is motivation.
We define motivation as the process that counts for an individual's intensity, direction, and persistence of effort toward attaining a goal. (The IKEA Way of Motivation 2004) Motivation actually happens when a being encounters a certain situation or instance that triggers his/her drive to do something.
In this way, people can associate themselves with the characters of ads which may develop strong emotional appeal. Moreover, instead of taking celebrities for emotional appeal, normal consumers will be given chance to convey the message as it will enhance the impact of
Therefore, the size of company, range of its products and its supply chain strategies make retail store distribution most appropriate for IKEA. Moreover, with this huge product range and global distribution network, direct selling approach is not
It was founded by Ingvar Kamprad, a 17 years old guy who is now categorized in world’s richest people of 2013. The company is famous for its modern architectural designs of furniture. There are many other attributes which are contributing in the key success
The company was founded in 1943 by a 17-year old boy, Ingvar Kamprad in Sweden. The name of the company is an acronym that is made up of the initials of Ingvar Kamprad, Elmtayrd (the ranch in which he was raised up), and Agunnaryd
15 Pages(3750 words)Research Paper
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