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Cultural analysis - Essay Example

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The awareness about importance of organic products is still not very high when it comes to cosmetics. The women in Germany take Nail Polish as an important part of everyday life. This percentage…
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Cultural analysis
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Cultural analysis

Download file to see previous pages... The usage declines as the age moves closer to forty.
Psychographic: The attitude in the society is highly consumer oriented. People use credit to try and buy things that they cannot even afford. The high part culture makes the country a ready market for cosmetics items. Moreover highly nuclear families ensure that people like spending money on themselves. Women use cosmetics regularly and try to buy the most expensive items possible. The drive for organic products is increasing rapidly in United States. The purchases of organic products however are more common in women above the ages of 30 years (Advanstar, 2010). The females below 30 years are more focused on purchasing items which satisfy their aesthetic needs.
Behavior: The organic nail polish according to the interviewed person is mostly used by the mature women belonging to rich families. This is because the prices of organic products are much high as compared to normal ones (Schiffman & Kanuk, 2002). Purchases are made usually from shops rather than online as women prefer to test items before making ...Download file to see next pagesRead More
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