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The use of various techniques like the video marketing, and other digital media will help be very beneficial for the company and will also have a direct impact on the profitability of the company.
The advent of the internet and new technologies has led to a number of improvements and changes in terms of the marketing techniques used within the company. Napster is an excellent example of the new technologies and the wide range of positive impact that the new techniques have brought to the world. Technology has allowed companies like Napster to build and develop systems where fans can share their favourite music with ease to others. After having understood and researched in detail the marketing mix and risk strategies of Napster, this paper aims at discussing the characteristics of Digital Marketing and how they apply to Napster. The paper will deal with each of the characteristics and will be followed by recommendations for each of the characteristics.
There have been innumerable revolutions and changes that have occurred over the years and these have been immense in the marketing field. Chaffey has set down a few characteristics of digital marketing which he explains are essential aspects of the business and impact the businesses to a great extent (Chaffey, Ellis-Chadwick, Johnston, & Mayer, 2006). The following sections will define, discuss and demonstrate these characteristics and will link how they impact Napster and aspects that the company can do to improve their overall profitability.
The first characteristic that is essential to be considered by all businesses in the current times is the need to “bring back the love” in the marketing. One of the major aspects that need to be considered by the new age digital marketing efforts is the need to not only focus on the customers based on the demographics and basic customer
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Maslow created a pyramid of needs that suggests that all human beings will go for the same types of satisfaction on those needs, each level attained creating an upgrade in the level of motivation needed to inspire someone to reach the next level of need satisfaction.
Joseph primary school. Introducing a service that has international presence enables businesses to withstand the changes in the market where the service is being introduced. This paper probes into the external and internal assessment of the company and the environmental factors for analyzing the suitability of the market for expansion.
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Money is one of the essential factors that contribute to the growth of any venture, especially business investment. It should, therefore, be noted that good money management is a sure guarantee of a brighter future to such investment (Stacy and Fuller 2008).
The organization offers Electronic Prescription Service to customers (NHS 2010) which means that people who would otherwise collect drugs from their general practitioners may become customers of Kadri Pharmacy for the sake of convenience and cost. Weaknesses Although the company has been in existence for over two decades, it has lagged behind in terms of utilizing technology to effectively serve customers and market itself.
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Companies focus on the four P’s of marketing strategy, rather than the role of employees in delivering customer satisfaction. This article advocates the concept of the fifth P, which is not packaging or public relations but
oting great theorists such as Lewen, Dewey and Piaget, Osterman and Kottkamp (1993) stated that learning becomes most effective and is more likely to cause a change in behaviour when an experience especially a problematic experience is involved. In any environment, practitioners
However, when considering the scope of the project and the aim of the project, various risks can be identified as the project could be handled in a different personal perspective.
The objectives of the projects exceed 10 and these are hard to follow through with