Presentation on Art Magazine - Research Paper Example

Presentation on Art Magazine Introduction: Art is a which deals with the personal talent. From the ancient time art has been one of the fascinating factors in the human civilization. There have been many kinds of art factor available in the history of the development of the human society. The contemporary art can be classified in many ways. One of the main parts of the art is the painting that is the modern or abstract painting or it could be the classical paintings. The art magazine is the website where people fid most of the art facts, elegant art pieces and obviously some valuable information about the art and its developments. The art magazine is basically the online shop where people can buy the art pieces and also they can criticize those pieces of art. Basically the artmagazine.cc can be classified into two broad prospective one is the painting and other one is the sculpture making. However, nowadays acting and theater are also taken as the act of art. The art magazine is one of the primary factors in the field of art and business. Art magazines are the important factor which provides all the information about the art. It contains much important information which is very much important for the art lover and the art dealer. Art is a unique talent and the attraction towards art is not seen in everyone’s mind. There are very selective people who love art and some people who love to deal with art as the art material has a tremendous resale value. There are many people who take these paintings and sculpture as an investment. However, we can say that the artmagazine.cc is the online magazine which covers all the aspects of the contemporary art factors. The effect of the artmagazine.cc in the field of art business: Magazines are basically a medium by which the information about the specific subjects can be conveyed towards the respected audience or towards the specific target group. Magazines are basically an entertainment factor in the human life, the proper design and the specific designs make it a unique representation of information. Artmagazine is the internet based magazine conveys the news about the art to the people who love art. There are several art magazines available in the market nowadays and each one of them has its unique characteristics. There are many art magazines are there which are only for contemporary paintings. These magazines cover most of the new age paintings as well the history of the paintings. Art is a subject which is very unique in nature and the target group (TG) for these art is also very limited and for that it is not commercialized as it is not for everyone. As the target audience is very small so the information about the art is not available in the mass media most of the time. The art magazines act as one of the rich source of the art and the development of the modern art and definitely other information related to the art. The art is an act of passion, it is a unique quality a person holds, most of the time it has been seen that the pioneers of art were having inborn talent. Now, the artmagazine has some unique quality to help these art lovers, it is an online art magazine which has information about the tips of collections, shop, services, new arrivals, art fairs, art market, publications, events and tips and also some news about the exhibitions and art parties. However it needs some changes to make the art magazine website more attractive. In case of the art magazines, it should be remembered that these magazines are carrying the rich information about the art so the representation of the magazine whether it is a physical or online magazine, it should be matching with the contents which the magazine is carrying. Art magazine website has a high demand but within a small and talented group of people. For the people who love art these online magazines are like best friend to them. The opportunity: The online magazine can be used as the rich resources about the art for the art buyers and art lovers and in the other hand it can also be treated as the rich source for gathering idea about art for the academic interest. But, the overall importance of the magazine is enormous and they play a big role for the improvements on the sakes of the art materials. The art magazine has different level of importance to the different levels of people in the art industry; there are many categories of people who are involved. There is a one group who are selling the art material and to them it is a part of their business. However, these seller need to have huge knowledge about the art and about the price of the art. They are the people who fix the pricing of these magnificent art materials. There is another group which buys the art such as the paintings and sculptures etc. the last and the most important group is the people who create the art. The art magazine plays as the communication tool within these all three group and another group which is consists of novice art lovers who would be emerging as the powerful art buyers or the art creators. The main opportunity of the art magazine is, it is accessible to every one and complete information about the art is provided in the website. These information would help the website to sell more products online through the prospective clients. The threat: Most of the art sellers use the art magazine website to display their art products and this ahs been proven as one of the innovative advertising medium. The design of the art magazine is very much influential to provoke the art lover to buy the art from the prospective art galleries as well as the website itself. . It is very important to identify that why people should buy the art magazine while they can get all the information in the other website in the internet. It is very clear to everyone that these online art magazines work as the important sales tool for the art sellers. Now, the competition with the other websites works as the threat for the particular online magazine as there are many online magazines are there which provides same kinds of information. However, threats are good for any organization as after being threatened they try to improve to sustain them selves to be on the top. Strength: The art magazine earns their revenue from the advertisement and sponsorship from the art seller and from some other advertisers. So the art magazine would be profit making business in the art industry if they get good amount of sponsorship and some good advertiser in the website. Now, the design, popularity of the art magazine.cc is very good and the information are trust worthy. So the strength of this website is pretty high. The basic characteristics of the art magazine: The artmagazine.cc has the same character as the other magazines but as the target group is very much selective so the representation and the design are very much associated with the prospective target group. The art specific online art magazine should cover most of the art factors which might interest the art lovers to buy the art from the prospective art galleries or in other word it acts as a very influential factor to convert an art lover to an art buyer. It is very important to understand for the organization that most of the profits or revenues come from the advertisement insertion instead of the page views. The proper online art magazine should comprise certain basic features that will, on one hand incite the audience’s psychical appeal towards aesthetics and on the other hand also should reflect essential features of modern marketing traits that would help every edition of such magazine to reach consumers to the widest extent possible. According to the well known fashion designer Mary Fried, the art also plays a very important role in the fashion industry. And the main factors or the feature the magazine should contain are. Collection: The collection of the art materials in the artmagazine.cc is just perfect for an online magazine. It has news about art market which helps the consumers to know about the recent price trend of the art materials, it has news about art fairs, publications, events and tips and also about the ongoing exhibitions. The gallery of the art materials is exposed in the Shop section. However, the gallery is not too good as the visual display of all the products are not there. Visual culture: The handmade designs are very much expensive and they should be focused in the magazine in a very well decorated manner. The online magazine has all the information about the rich culture about many society and historical values of many culture like Austrian and germen culture. Fashion and art story are inter related and that has been portrayed in the artmagazine.cc. It should be remembered that most of the people who are involved in the fashion industry are well established and most of the time they tend to be the well known personalities in the society. So every art collecting online websites should have some different themes to attract different customers. Mood board or story board: The graphic interpretations of the art facts are very much important to impress the mood of the prospective clients. So the design outlays, pictures and shape of the designs are very much important to attract the customers mind. (Carprez and Trotman publishing, p, 46). The art magazine has a very decent design, but some how the graphical representation about the art facts and about the art materials are not mentioned properly. The art gallery is not designed properly. There are not many graphical representations of the art facts. If any online customer goes to the Shop, that is the link in the home page of artmagazine.cc then he will find only two displays in the page. (Shop, collections, artmagazine.cc). These particular displays should be more in numbers and may be the display picture could be bit smaller but the collection should be more in verities. Description about the art gallery or the collection: If a person is very much eager about the art facts then the knowledge about the antique dealer and the art galleries are very much important. A complete art magazine should provide all of these information for the prospective readers or to the online viewers. If an online visitor clicks on the “shop”, then he would go to the online shop in the website itself, but unfortunately the shop section is not having many displays in artmagazine .cc but, in other hand if anyone goes to the “tips of collectors” link he would get many options. So, to make the website more attractive and efficient the displays of the collections is very much important. Newsletter: This is one of the main marketing tools for these online art magazines. The newsletter is all about providing information about the new arrivals or about some new improvements of the website or about some news about the art facts. The artmagazine.cc provides the newsletters via e-mails of the registered customers or the readers every fourteen days. And these newsletters provide all the information about the latest articles, about art exhibitions, the blog about the journals of the luxury fashion and art etc. These newsletters create a great customer satisfaction and also great customer relations for the near future. (News letter, artmagazine.cc) Modern art factors and the art magazine: The details of the modern art factors are also very much important for any successful art magazine. The modern art is a very vast subject and it has different dimensions in different area of expertise. The modern art and the fashion are very closely related and in most of the cases these modern art are getting used in the fashion clothing industries. The focus on the fashion and the art is also very much important to get the attention of the young art buyers. In this case the “events and tips” link has a great value. A customer of art can check the events related to the modern art in this section in the artmagazine.cc. However, this section is very time sensitive as the information are available as the date of the upcoming events so if there is no events in the upcoming week then there wont be any information available. The newsletters play a very vital role in this case. They provide all the personalized information via e-mail to the prospective clients, but for that the registration is required. The art facts available in the artmagazine.cc An online magazine should have art facts like paintings, photography and sculptures. These are the basics of the art. The paintings are the most famous art materials. Most of the galleries sell the paintings rather than any other art materials. The artmagazine has good collection of paintings in their website. The best part is the valuable information about the paintings and art facts are provided in the website in the link named as “tips for collectors”. Exhibitions and competitions: The art magazines are all about inspiring people about art and about providing information about the art facts. The proposed art magazine should have information about the art exhibition and about the details of the art competition. For an example, the artmagazine.cc has the link named as the “art fairs” which provide all the information about the art fairs and exhibitions happening in the art world. It also provides important information about the advanced art facts and also some valuable education materials for the novice art lovers. Over all it should be remembered that a complete online art magazine should cover all the aspects of art. These kinds of information should be provided by the magazine to win the customers mind and the artmagazine.cc has been proven to be the complete online art magazine. There are many successful art magazines are there in the United States but few of them have their own identity. Women in the Arts are the only magazine in US which exclusively covers the achievements of the women in the field of art. It covers all the aspects of art achieved by the women and they cover visual arts, music, theatres, films and literature. (Women in the Arts. Nd) The proposed art magazine that is artmagazine.cc is covering all the facts and aspects of the art. However, it is better to be a 360 degree art magazine which covers all the areas of art instead of only one specific section. The artmagazine.cc is the magazine which has everything in it as far as the art in concern. Marketing and promotion: Marketing is the basic need for any product to be sold in the market. The art magazine is basically working as online information media. The art magazine is always treated as one of the basic tool to sell the art works. The traditional marketing mix that, is four ‘P’ s of marketing is very much vital in this case. However, most of the art magazines come under the niche segment of magazines and they have different approach towards the marketing. The basic marketing and promotional activities comprise of events, exhibitions, newsletters and sponsoring some good art events or art exhibitions. However, among all of these the artmagazine.cc should always focus on the participations in the high end art events and in some famous art exhibitions. Customer feedback: The artmagazine.cc is known as the well known online art magazine. However, for the betterment of the organization some important questions should be prepared to be sent to the registered customer to know their feedback Some important questions for interviewing some art person: 1. How often do you buy art magazine? 2. Are you price-sensitive in case buying art magazines? 3. Would you like to try a new art magazine? 4. What are the content do you expect from a good art magazine? 5. Which is your best art magazine? 6. Would you like to take a part in a contest to win one year free subscription with us? These would be some prospective questions which should be asked at the time of interview. Conclusion: Art is an act of unique talents and the art magazines are the supportive medium for these arts. To run a successful online art magazine, it is very vital to understand the basic need of the prospective customer as it does not matter how good is your magazine if there is no client or customer to buy it. The proper positioning and compact marketing and PR plans are very much important to have a successful online art magazine business. The artmagazine.cc is definitely a good online art magazine but, to make it more popular, they require more clients to see it online so, for that the SEO ( Search Engine Optimization) is required. It should be kept in mind that whenever anyone try to search about art, the artmagazine.cc should come within the first three links. Works Cited Carprez Emma and Trotman publishing, Art & design uncovered. Surrey: Crimson Publishing, 2004 Nd. “News letter, artmagazine.cc”. Available at: http://www.artmagazine.cc/newsletter.html . Accessed on 11th September 2010. Nd. “Shop, collections, artmagazine.cc”. Available at: http://shop.artmagazine.cc/index.html . Accessed on 11th September 2010. Nd. “ Women in the Arts”. Available at: http://www.nmwa.org/pubs/wia_main.asp Accessed on 11th September 2010. Read More