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Evolution of Magazines in Contemporary World - Essay Example

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The essay "Evolution of Magazines in Contemporary World" focuses on the development of magazines in modern electronic society. Magazines are publications that began as what appeared to be soft-bound books, but with the distinction that they reflected “the taste and character of a community of people who create and read it…"…
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Evolution of Magazines in Contemporary World
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Download file to see previous pages The advent of the internet and electronic media ushered in e-magazines, which have evolved from being a mere version of the printed originals, to comprising a genre all their own. It is this evolution and its implications upon magazines as viable sources of research that provides the rationale behind this investigation.
Academic literature abounds in research revolving around magazines not just as a medium of communication but more importantly as an instrument to institute a change of social attitude. A good deal of articles, for instance, treat on magazines’ effectivity (or over-effectivity) in bringing to its readers’ attention health issues such as cancer-awareness and the evils of smoking and alcohol. While these magazines’ avowed intention is to provide useful information for the readership to arrive at a well-premised decision. Such is not always the end result, however, with magazines either creating too much of an impression as to be distortionary, or achieving the opposite of what is objectively intended.
For example, Blanchard, et al (2002) expressed concern about the over-representation of breast cancer in popular magazines, thus distorting their readers’ risk perception of cancer and engendering unnecessary concern and worry. Likewise did McMenamin (2005) state that on the topic of breast cancer, magazines shed “lots of light but little illumination,” implying that magazines tend to inject much information, but little cogent explanation to put the information into proper perspective.
Studies have also found that even without showing images of smoking, magazines are still capable of promoting tobacco use through the use of brand imagery. Such subtle techniques are called “under-the-radar” strategies that associate tobacco with a lifestyle characterized by recreation, action, pleasures and risky behaviours (Cortese et al., 2009) and by causing young people to identify with what they regard as the image of an attractive, sociable, and reassuring lifestyle. ...Download file to see next pagesRead More
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