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This is particularly a niche market, since traditionally, food shops offer meat foods that really do not emphasize on the health factor in their menus.
This particular group needs consciously look for restaurants that cater to their needs, but also offer a variety of menus to make their eating experience more exciting. Members of the younger age group are the ones more adventurous of their food choices, and therefore needs an exciting array of dishes to choose from. The ones belonging to the older bracket have more particular menus in mind, and so they are more discriminating in terms of the ingredients and presentation. HEATLHWAY looks at being able to serve both the needs of these target markets. On top of this, management looks at being able to create a health restaurant that offers reasonably good prices and with good service.
The young professionals market will also be a target market, as they need to socialize and find comfortable places to meet up with friends. They may also need a place where they could hang out, check on their laptops or just chill while dining. HEALTHWAY aims to cater to their needs by ensuring a good cozy atmosphere conducive for small talk, quiet reading or for relaxation. Moreover, the healthy options are perfect for this group of people who are also conscious of the food they take.
HEALTHWAY positions itself as a restaurant with the mission of providing excellent food options to vegetarians and health conscious individuals. All efforts will be geared towards this mission, and as such, management plans to market the establishment with the following features:
With technology constantly evolving and with people now having to do so many things in a short span of time, fast food and instant food is very much in demand. But the question is how healthy these foods really are and how beneficial are they to the people? Are these types of food really helpful in terms of nourishing
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The objectives of this research are:
• To generate basic understanding of the social entrepreneurship
• To recognise various aspects of social entrepreneurship
• To recognise how the business model of social enterprises are different for other profit making organisations
• To recognise the innovativeness and ethics of social enterprises
Technological Entrepreneurship and Innovation. The Apple iPod was developed by one of the most innovative technological organizations, Apple Inc. Apple Inc. is associated as the first manufacturers of personal computers and it continues to produce one innovative product after another.
In addition, entrepreneurial ventures were responsible for majority of jobs created from 1993 to 2008. In terms of standards of living, entrepreneurs were responsible for a 700% average increase in 16 countries in a span of a century – from 1870 to 1979.
Hence, economy can be broadly described in terms of constructive production that leads to development of society and nations. The various tenets of economic development focus on people’s welfare and promote employment by supporting market led business activities through available resources, including human capital, to help in development of society.
From individual level to organizational level to the national level, everyone seeks some level of economic development. Once economic development comes about, it is expected that the general wellbeing of people will improve. With economic development, people are able to access not their needs but also to a very large extent, their wants also.
Today, since all regions aim to be the ‘next Silicon Valley’ and tend to support innovative firms, it has become a topic of interest to understand the knowledge economy in which the achievement of firms depend on how well they can manage innovation and technological changes.
There are three major roles of entrepreneurship which are, risk seeking, innovativeness and opportunity seeking. Entrepreneurship can help to develop new business, which in turn creates more employment, strengthens competition, and thus increases the productivity of organizations (Arena, 2002).
If one takes into consideration the economic developments wrenched in the last three decades, one notices a significant breakthrough as to studying the relationship between knowledge and economic growth on one hand and between innovation and economic growth on the other hand.
This essay focuses on uncovering of the interaction mechanism between entrepreneurship, innovation, development and sustainability. Entrepreneurship and development have a cause and effect relationship with each other that runs both ways. Entrepreneurship causes sustainable economic development and economic development causes entrepreneurship.