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The report starts by giving an initial overview of the company, followed by the reports objectives. The major objectives of the report were to analyze the company’s operation and the strategies followed by the company, an industry analysis of the company followed by a macro-economic environment analysis. The company has been performing exceptionally well since its inception and lately it surpassed the revenue figure of its major competitors GAP.
The primary purpose of this Management Report is to provide an analysis of the strategic situation of Zara, the clothing retailer. This report further examines the manner in which the organization operates and also provides a good picture of its potential for growth and development.
Zara is a renowned brand and flagship chain store of Inditex Group. It has gradually gained major popularity since its first store was opened in Spain. “The company is known for needing just two weeks to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries”. (Zara, Bloomberg.com)
The objective of this report is to examine the business operation of Zara over the last few years and to collect enough evidence supporting the Case Study “Zara – A Cut Apart From Competition”. The case Study has put forward the manner in which the company has operated in recent years and the fact that it took many long years for Zara to cross the leading America brand GAP and become the global leader in the fashion and clothing industry. Such an analysis is done by examining a few things;
Zara has operated with an aggressive policy towards the business. It has proven many theories wrong, theories related to economies of scale, supply chain, etc. The company’s operation can be
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This means that strategic management brings together the mission, objectives, and vision of a firm and develops policies and plans then allocates resolves to allocate resources to the set plans and policies in order to ensure their implementation (Wheelen & Hunger, 2011).
Strategic Management Name: Institution: Strategic Management The success of any organization regardless of its affiliation depends on how it conducts its strategic management. This allows an organization to analyze all the key initiatives that the top management of the company undertakes on behalf of its key stakeholders.
The purpose of strategic management is to create new and different opportunities for the organisations to sustain in its usually competitive environment. In brief, the notion of strategic management is fundamentally described as the procedure of devising along with executing effective strategies with the intention of supporting an organisation to attain its expected business targets (Nag et al., 2007).
Crisis management plan must be prepared keeping into consideration the overall safety of the strategic planning process. The aim of the strategic management in such needful situations is to enhance the organizational capacity in responding to the crisis and make strategic plans to effectively overcome from the identified obstacles (European Interagency Security Forum, “Crisis Management of Critical Incidents”).
Main products of the company are printers, personal computers, network management software, high end servers etc. Company is operating its business globally in several areas like printing, computing, digital imaging. Beside this, the company is also providing software and services.
Strategic management in the public sector is a complex process since there are multiple stakeholders with varying needs and limited resources available. There are various approaches to strategic management in the public sector.
In an article published in the Wall Street Journal on 7 May, 2009 and titled Arbitron, Looking To Make Strategic Investments, Takes Page From Cisco, Ty McMahan wrote about the recent decision that had recently been taken
r changing surroundings, managers need to constantly analyse and decide on the actions that would increase the efficiency of a firm’s operations and enable it to survive the competition. This is where strategic management play a vital role in the organisation’s survival. The