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This paper briefly analyses the SWOT analysis for Apple Company in Chinese market focussing mainly on Apple’s mobile phone product, iphone
When iphone was introduced in the Chinese market, there were no similar products available with advanced touch screen facility. Apple taught the world about the touch screen technology and the Chinese people always have a respect towards apple products. Even though many duplicate products arrived in the Chinese market, none of them survived for a longer period because of poor quality whereas Chinese people still don’t have any complaint about the quality of iphone which is a major strength of iphone.
“It is reasonably easy to convert iPhone apps into iPad versions because the core SDK system is the same. Market leader China Mobile announced last month it was interested in selling the iPad”(Quartly, 2009). Even though iphone is not much popular in China, other Apple products ipod, ipad etc are favourite items in China. The compatibility of iphone with the above products is strength of iphone considering the fact that other products available in China similar to that of iphone are not compatible with the ipods or the ipads.
Overall, the strengths of iphone over its competitors are immense because of the significant difference iphone has with respect to the competitors. The huge brand value of Apple serves as another major strength for iphone not only in China, but all over the world as well. Most of the mobiles offered by the manufacturers are different only on papers, but in practice most of them are the same. But iphone succeeded in developing a new trend in the cell phone industry. It has revolutionized the mobile world all over the world.
Prices of iphone are around 40% more than that of the Blackberries. Chinese consumer market is more focussed on the prices rather than the
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The company designs the best computers in the world with iLife and iWork. It also leads the digital music revolution with its iTunes and iPods online stores. The company reinvented the mobile phones with its invention of App store and iPhone and has introduced magical iPad which is defining the future of the computing devices and mobile media (Apple Inc., 2011).
SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities and perils in a company. The following is a SWOT investigation for Apple. Strengths; these are features of a firm, which are valuable to realize the objectives.
When introducing new products innovation in products give an edge to the company, and thus they are able to penetrate the market. However, if the product is radical or discontinuous, then it plays a greater role on market capture (Veryzer, 1998). Apple Inc Apple Inc is a major digital asset management company that manufactures both hardware and software.
Around the world, the brand name of apple carries an assurance of quality and competence among all the products that they distribute in the market. (Amelio, 1999, 45) For this reason, it could be realized that apple computers indeed has been able to make a great name within the industry that they are joined with.
Thus I being a manager of a competitor of Apple Computers did a SWOT analysis on Apple Computers to find out as to what how my company can compete with it. This essay would further describe the SWOT analysis and would provide with the necessary recommendations to my company.
e, modern and useful technology products; it has released another gadget that has been carried on to be a big hit, “Apple iPhone”, which is one of big hits of the Apple Corporation since, this technology based product has brought revolution in the global mobile and PDAs
Under the influential leadership of Steve Jobs, Steve Wozniak and Ronald Wayne, the company has experienced many ups and downs in its operations, since its inception in the year 1976 until today. In due course of time, Apple has gained the
This essay primarily focuses on the analysis of the macroeconomic statistic in China, as an emerging economy, from the year 2004 to 2013. Recent economic trends in Chinese economy are evaluated. An emerging market economy can be defined as that market economy which is growing from a small economy towards the level of advanced world economies.
10 Pages(2500 words)Essay
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