Write introduction(150words) and swot of Apple investment in China - Coursework Example

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was founded in 1976 by Steve Jobs and Steve Wozniak. McClure, (2012, p.25) it is known for its strong brand that involves extensive innovation and technological input. Some of its products include iPod series, Macintosh, iPad, iPhone series, and iMac among other…

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Write introduction(150words) and swot of Apple investment in China

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Subject: Macro & Microeconomics
Type: Coursework
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 3
Author: klingkennith

Extract of sample "Write introduction(150words) and swot of Apple investment in China"

Paper Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. McClure, p.25) it is known for its strong brandthat involves extensive innovation and technological input. Some of its products include iPod series, Macintosh, iPad, iPhone series, and iMac among other products. Despite its strong presence in China, the company was previously reluctant in investing in China. It instead operated through other companies such as Taiwan’s Hon Hai, third party contract manufacturers to help in the manufacturing of some of its products.

MNeil, (2014 p.32) the new investment plan will see Apple Inc. build a state of art research and development centre. Besides, the company also announced the entry of some of its cellular versions of iPads into the Chinese market, the second largest destination for most of its products. Faber, (2013 p.12) The new investment will aid in reducing some of existing bureaucracy, which blocks some of its products out of market for months after their launch. SWOT ANALYSISStrengthIt is a globally recognized nameThere are already third party manufacturers assembling its productsVery strong presence in the education segmentCheap raw materials and cheap labourWeaknessHigh price compared to other products like MicrosoftFailure of some of its products previously namely Apple TV and Mac Mini (Martin, 1999)OpportunitiesStrong linkage and relationship with other companies through joint venture (Wui, 2008)Increased demand for its cellular productsThe growth of energy sufficient and efficient productsThreatsCompetition with other giant companies such as HP, Dell, LenovoExpensive products compared to other productsCultural shock in business environmentBibliographyFaber, Michel.

The apple. Edinburgh: Canongate, 2013. MNeil, P. "Trading places; Innovation in Asia.." The Economist, October 2, 2014, 32. Martin, Ann M.. Kristys big news. New York: Scholastic, 1999. McClure, Nikki. Apple. New York: Abrams Appleseed, 2012. Wui, C. "Business.." The Economist, October 25, 2008, 129.

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