Download file to see previous pages...
Customers have expectations and those expectations can only be met if they are highly involved. High involvement allows them to specify what they really want and gives both servicer and customer the weaknesses and strengths of each specification.
Providers should get customers more involved. The authors conclude that satisfaction can only be achieved if the customers get what they have specified. This can only happen if providers ask the customers what they want and do it.
The main problem of this article is its language. Consider this statement: “Customers who attribute specification selection to their decisions assume responsibility for the specifications selected.” All it really says is that consumers feel responsible for the specifications they choose. Its vague wordiness defeats the purpose of publishing an article, which is to inform people. Also, the points are redundant. The authors keep restating that customers are most satisfied when they are highly involved. Then they repeat their arguments over again.
The main strength is that the article provides graphs which make it easier to grasp abstract concepts. It is also helpful in summarizing their long arguments. Presenting numerous examples about customer-provider interaction was also helpful in making their points. It shows how applicable their findings are in different service situations.
This article can be treated as a customer-provider interaction. Customers want to be informed but they do not want to waste time reading irrelevant or redundant data. This article can be shorted into a third of its length. Secondly, the data presented are either hypothetical or secondary which make them less predictive of actual cases. Authors should conduct their own studies in order to determine more definitely the most desirable level of customer
...Download file to see next pagesRead More
Customer relation and customer loyalty programs have become a great marketing and promotional tools in the hospitality business. Among the seven Ps of service marketing mix, the Physical evidence (one of the seven Ps) of the service is very important. This particular paper will discuss all the important factors in the hospitality industry for a strong and sustainable customer relationship management.
As the paper declares organizations in both the private and public sector have been affected by various economic hardships and competition whereby organizations have to fight for the attention of the customers. Government agencies are now required to account for and minimize expenditure and upgrade services delivered to the citizens.
Thus, the seller's focus will need to shift from simply landing sales to ensuring buyer satisfaction after the purchase. To keep buyers happy, vendors must maintain constructive interaction with purchasers - which includes keeping up on their complaints and future needs.
In the context of consumers, value for money is the mostly used slogan (Woods & Zemke, 1998). This implies that any client is entitled to get the best out of his spent money. Unfortunately, customer service at Hampton Inn Chattanooga-Downtown swimming pool
This essay considers 4 articles and the way in which consumer perception/marketing approach was measured within them as a means of helping to paint an overall picture for the manner in which effective marketing and positive perception can be built in the mind of the consumer and also analyzes the effect of the ad on the loyalty of the customer.
The factors are critical in the selection of the best-qualified candidate.
A human resources managers role is to coordinate the process of hiring the desired employee. The manager in Human Resources prepares an updated job description and makes a request to higher to the
Businesses men hold that an organization is only in business if it retains its customers. As the firm grows, it is important to ensure that the employees grow with them. A myriad of businesses usually focus
6 Pages(1500 words)Article
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Article on topic Customer Involvement In The Selection Service Specifications for FREE!