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Sales management - Essay Example

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Summary
Sales training covers a wide range of sections including product knowledge, how to process sales, getting clients, sales techniques and dealing with different sales situations. A sales person will have to master the techniques of sales by realizing that selling is an art and the…
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Sales management
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Sales management

Download file to see previous pages... The new recruits and the experienced team have to show a sense of compatibility to enhance increased sales.
Firstly, sales training enhances familiarization of new products or services that are to be sold and hence it is necessary for both the new and experienced sales persons (Schwartz 2006). When a new product is brought to the market, sales training is the excellent way to reveal it and show its benefits to the sales persons and the other members of staff. It is also here in the sales training that the suggested strategies and plans for selling are unveiled. To add to that, the experienced sales persons have a chance to share with the new staff on the techniques they use to sell and the challenges they expect to face in the course of their selling activities. The experienced sales representatives have had a taste of the selling and marketing industry and thus they are familiar with the challenges and the techniques to use in order to succeed. Training programs should be quite motivating in content and ways of presentation. This kills boredom while improving the understanding and learning of what is being discussed (Peelen 2005).
Sales training should be done with both the new and the experienced sales persons as it helps the experienced staff in refreshing their memory on what they had learnt. In sales training it is necessary to refresh our memory on regular basis so as to become professionals. During sales training the staff must take notes, ask questions and have a positive attitude in order to become a productive salesperson. At times the failure of success of an organization depends on the communication skills and the knowledge of the sales people. As a result regular training should be done to all the staff to enhance maximum productivity. For example, when bringing in a new product into the market, any organization ought to have made reliable training to the sales ...Download file to see next pagesRead More
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