Aspects of the Sales Training Program - Coursework Example

The efforts put into planning and conducting such programs can be utilized in meeting customers and solving their issues through one-to-one talks.
The presentation flow was very straightforward and does not give a good idea of the historical background and reason for introducing STP and what role it has played in the company’s growth and achievements. In addition to this, the point of educating employees about customer relations is not justified properly as customers vary with each other and it is not possible to learn to deal with all of them, just by attending a program. It requires experience and meeting and talking with customers practically.

Another thing that can be criticized is the audience which is addressed in the presentation. It is largely focused on the impact and benefits of STP on the general employees of the company. Its overall impact on the company and the performances of managers and executives are not dealt with in detail. If STP is eliminated, then managing strategy and tactics will be changed, which can bring either good or bad results to the sales and reputation of the company. This futuristic aspect of eliminating STP was left untouched.

Using examples of companies and organizations, to portray the importance of such training could have made the presentation more lively and captivating. It would have also helped in magnifying the need for sales training programs in a sports goods company. Moreover, the argument that it will push employees from being customer-oriented to sales-oriented cannot be justified as these programs are also focused on increasing company sales and thinking of solutions that can earn more profit for the company. Read More