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Ecommerce and Best Practices in CRM - Essay Example

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The basic reasons behind the development of e-commerce (electronic commerce) are the widespread existence and easily availability of the internet for the exchange of transactions between sellers and buyers. The way of selling and purchasing goods, products, and services…
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Ecommerce and Best Practices in CRM
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Ecommerce and Best Practices in CRM

Download file to see previous pages... In addition, by changing paper-based or manual business processes with electronic methods, and by utilizing information flows in contemporary and active manners, e-commerce can improve order processing, delivery, and payment for services, products, and goods as well as minimize corporations’ inventory and operating expenses (Laudon and Laudon 25). This paper presents a detailed analysis of the e-commerce activities specially customer relationship management (CRM). The basic aim of this research is to analyze best practices in customer relationship management.
The internet has become a common medium (or source) for electronic commerce (e-commerce), since it is creating up to date methods for organizations to collaborate with their stakeholders and customers. In simple words, e-commerce means carrying out business activities/operations on internet (Norton, 2001, p. 371) and (Worthington, 2003). Amazon.com is one of the most well-known examples of e-commerce. It uses e-commerce to run its business. When someone gives or submits an order at Amazon.com or even just views the web site, Amazon.com is able to scratch various online and e-mail advertisements to user’s interest. Another benefit of e-commerce that Amazon.com uses is the capability to communicate and collaborate with stakeholders and partners (Ray, 2004).
This business has created a very useful web site that helps customers buy and ship chocolates. Kim Land, who is director of Godiva Direct says, “in the beginning this system was launched to make money.” And in two years, online sales have reached to more than 70 percent.
This corporation successfully implemented the internet to alert the public to the exercise of catching sharks, taking away their fins for soup, and returning them to the ocean to die. In addition, the implementation of web site also helped people ...Download file to see next pagesRead More
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