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To some, the suggestion that an orderly and analytical process of decision making, not only on a personal level – but more so in business, should include the discussion of highly controversial ethical issues, about which honest differences of opinion are common and self-deceiving rationalization endless, is repugnant. Ethics, after all, encompass wider perspectives of human concerns ultimately affecting business organizations.
Ethics and social responsibility are important in the business world for a variety of reasons. Business is not all about making money. Social responsibility is considered the “obligation of an organizations management towards the welfare and interests of the society which provides it the environment and resources to survive and flourish, and which is affected by the organizations actions and policies” (Business Dictionary, 2010, par. 1).
Marketers consider the type of packaging appropriate for their products that must conform to ethical standards and environmental safety concerns. Most marketers veer away from packages which are not biodegradable and which can harm the environment such as using styropore or plastics. Plastic bags have effects which are endangering the environment at an enormously fast pace, most governmental environmental agencies have recognized the immediate need to take drastic actions to stop or minimize the use of plastic bags.
Firms ultimately recognize that abiding by ethical standards pay off in terms of better financial performance with employees exhibiting higher performance and productivity due to an environment of trust, employees are therefore more loyal contributing to low turnover, and a preponderance for higher investor loyalty, among others. Firms that incorporate policies on ethics and cultural diversity, social responsibilities, the concern for the environment and the community, achieve their organizational goals more efficiently with the support from their
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vice company encompasses a wide range of options ranging from consulting, outsourcing of business processes, providing needed solutions to industry and information technology related queries, and other allied products and services to customers located worldwide.
As was discussed in the text, the need to create value in any product is a necessity in order to ensure that the consumer integrates with the product in a positive manner and provides a degree of promotion and longevity to whatever product or service is considered.
Traditional marketing models fail to capture the complexity of contemporary consumer behaviour. Simple cause and effect can no longer be relied upon as a predictive guide for consumers or markets. Established communication models, particularly those which picture communication as a magic bullet fired at the customer's mind to ensure compliance with marketing plans, are similarly inadequate.
So far, the function of finance in marketing has been seen as a sphere of activities that is concerned basically with the garnering of funds to carry out promotional and other marketing based activities. In a revolutionary article titled Market-based assets and shareholder value: A framework for analysis, writers Rajendra K Srivastava, Tasadduq A Shervani, and Liam Fahey have demonstrated the role of finance in a different perspective.
The emergence of new processes and spaces is increasingly becoming a major determinant of the characterization of today’s society. Although the daily interactions of individuals continue to take place at a level that is local, the flows of money, information, images
2) The article focuses on the importance of marketing mix for the development of the travel industry in Indonesia. Therefore, the involvement of the marketing mix in the country’s travel industry is examined but specifically in regard to travel agents.
Various industries appreciated the use of scents then on.
Ambient scent, fragrance associated with a certain store or brand is the basis of various research works conducted on the role of scent in an environment on the behavioural patterns of the consumers. The various
Between 2010 and 2013, this soft drink industry has grown at 8.0% annualized rate. Carbonated soft drinks constitute the third-biggest sub-segment by volume of output within the entire segment of soft drink product. However,
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