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Choose a media text or cultural practice from within the field of media studies (this could be the same medium or sector of a cultural industry you chose for your review , but your must build on that work and not repeat it) - Essay Example

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A text is a reconstruction of reality, whether it is a depiction through fictional or non-fictional means and in literal terminology, media text refers to any product of media that is to be examined, for they convey reality to the consumers from the creator’s viewpoint via…
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Choose a media text or cultural practice from within the field of media studies (this could be the same medium or sector of a cultural industry you chose for your review essay, but your essay must build on that work and not repeat it)
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Choose a media text or cultural practice from within the field of media studies (this could be the same medium or sector of a cultural industry you chose for your review , but your must build on that work and not repeat it)

Download file to see previous pages... The story under consideration is that of a female police officer who was on duty when she was stabbed to death by a man. The research methodology used is that of semiotic analysis, and the essay culminates with a justification for using this particular research method.
After the formulation of a research question, the next dilemma faced by a researcher is the methodology to be used to answer that question. Qualitative and Quantitative methods are two ways of research (Stokes, 2003, 51-97), which further branch into specific modes of analysis in order to make the research more specific. From amongst these categories, semiotic analysis method, first introduced by Ferdinand De Saussure (Saussure, 1916) from the branch of textual analysis is concerned with all those things which can be recognized as a sign, and also encompasses anything that symbolizes something else (Eco, 1976, 7). Semiotics is applied mostly in the analysis of texts; here text refers to any message that has been recorded with the intention of conveying it to the receiver. There are also other forms of textual analysis besides semiotics, namely rhetorical analysis, discourse analysis and content analysis (Chandler, 2005).
As according to the images, it is quite evident that the story occupies most of the front page in The Sun, whereas this is not evident in the other newspapers. While determining which the front page is, the customer may on the font size of the headline or the size of the picture, and this varies from individual to individual. This is due to the varying code sets of every individual with which they decode a particular text, and hence the interpretation of the entire story is dependant upon the ideological stance of the consumer as well as the familiarity of the reader and the authenticity with which they are able to decipher the meaning being conveyed by the particular brand in accordance with the set ...Download file to see next pagesRead More
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