We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects - Essay Example

Comments (0)
Summary
The article “Whither Services Marketing: In search of New Paradigm and Fresh Perspectives” is written by Lovelock, C & Gummesson, E and was published in Journal of Service Research (2004) in Vol. 7 & issue 20.
This article challenges the existing set of beliefs about the…
Download full paper
GRAB THE BEST PAPER
Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects
Read TextPreview

Extract of sample
Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects

Download file to see previous pages... This is where the authors claim to have an alternative paradigm which can attempt to answer this paradox. Based on this assumption, authors therefore have recommended a different and alternative approach of rental/access perspective. The authors therefore claim that based on viewing services from this lens will offer a greater insight into the development of products as services as well as to view the time in more elaborative manner in order to design services and products in complimentary manner.
Thus the authors have attempted to challenge the basic ideas formulated to define and discuss the services marketing due to the changes that took place due to internet and other forms of services which require less or no human interaction. Services in such perspectives therefore require a comprehensively different and unique paradigm to understand and define services.
What is also the stronger point of this article is the fact that it has attempted to reconcile the ideas that has emerged from both the European scholars as well as the American scholars. The need to have dialogue and reconciliation of ideas therefore can provide a common ground to undertake future research on the topic of services marketing.
The conclusion of this article indicates that due to emergence of new and fundamentally different and more fluid business models, it is necessary that the more robust frameworks must be developed in order to accommodate the relative changes that take place. This article however, does not provide the way as to how the different changes that unfold themselves into the future can be captured with the existing frameworks. Till new paradigm emerged and services marketing take an entirely new shape, existing theoretical models must be changed or designed in such a manner that they must undertake to capture these changes.
This article also lacks in providing ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Positive and negative aspects of e-business for traditional retailing and whole-selling organisations
The paper is structured in developing the understanding about e-business and how organisations are applying it in their business to take advantages from it. E-business forces organisations to find new ways for enlarging the market, enticing the customers and maintaining good relationship with them by customising the products and the services according to their requirements.
10 Pages(2500 words)Essay
Critical evaluation of a journal article
Similarly, research reports have become information banks towards identification of solutions to various problems. As a result, research is an important resource that requires knowledge and skills for a successful undertaking and presentation of results. This paper seeks to analyze a journal article.
5 Pages(1250 words)Article
Positive and Negative Aspects of Immigration in the United States
The end of the twentieth century found immigrants coming to the United States in great numbers comparable only with the large influx of immigrants in the beginning of the same century. John Isbister observes that the majority of the earlier immigrants were white Europeans, while most contemporary immigrants are Latin American, Asian or other non-white.
8 Pages(2000 words)Essay
Article
In order to remedy this, Jobs, before his death, authorized the famous author, Walter Isaacson, to write his biography. Through a series of interviews, which were done when Jobs’ health was failing, Isaacson managed to get the material that he needed for his subject’s biography.
4 Pages(1000 words)Essay
Positive and Negative Aspects of Adult Education
To do so, adults are now making their ways to colleges and universities to obtain what they were deficit of in the past. In other words, they now have the golden opportunity to learn. Most of them, at the age of 20 or more, would either be deprived of real resources like money or they might be unaware of the fact that education is the road to bright future.
2 Pages(500 words)Essay
Critical Analysis
Both in the private and public sector, competitor analysis is vital to working out an appropriate change in business practices or the
8 Pages(2000 words)Essay
Choose one country explain negative and positive aspects of globalisation on that country
Moreover, it also concludes if the phenomenon of globalization is good for the interest of the United States or not. The United States of America, like any other developed country of the world is the potential and strong supporter of globalization and imposing the
8 Pages(2000 words)Essay
Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects
76 and Issue.2. The basic premise of this article is to understand the service quality and how its consequences can be for the businesses. The most significant part of this study is the fact that it has adapted a very unique approach of performing a longitudinal study by
2 Pages(500 words)Essay
Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects
The basic premise of this article therefore is to see services as well as products as complex and dynamic variables rather than static variables and their nature therefore shall be measured accordingly. The so called molecular approach is therefore
2 Pages(500 words)Essay
Using analysis to solve a critical problem
onversation” written by Sherry Turkle and second article named “The Myth of Multitasking” written by Chiristine Rosen is elaborated to identify the various issues. First article by Sherry Turkle stated about ‘the new habit’ of remaining online from anywhere and
3 Pages(750 words)Essay
Let us find you another Essay on topic Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us