We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Brand Management - Essay Example

Comments (0)
Summary
The Brand ‘The Cooperative’ has a significant historical background with democratic principles in business as the basis, and about 140 years of history. The responsibility of the organization is different from the businesses controlled by stakeholders or shareholders as far…
Download full paper
GRAB THE BEST PAPER
Brand Management
Read TextPreview

Extract of sample
Brand Management

Download file to see previous pages... rand of its retail business, and it is the largest division in the Cooperative Group and it is one of the largest food retail chains in the country of United Kingdom. The strategy adopted by the group is to mainly serving the local communities with small stores, in line with the objectives of cooperative movement, rather than competing with the bigger supermarkets. Members of The Co-operative Group get rebate on the value of purchases made from the cooperative retail stores.
The brand concept of the group, for example in the case of Co-op 99 brand tea, portends success of a comprehensive strategy that may be adopted for its foods business, to leverage its strengths goodwill in the market. The products with Cooperative brands already appearing with its own labels are available throughout the country in their own stores and other retail cooperative societies. A strategy for consolidation of the brand image and brand value at this stage would enhance the brand identity, recognition, image and positioning relative to the competing products.
Brand image denotes the respectability or the status of the products or services as perceived by the consumers. Brand represents character, quality or attributes in respect of the products or services which is very important for the manufacturers or service providers to position the product or services in the market place or differentiate them from the others. Every entrepreneur tries to introduce unique features to strike a chord with the customers with varied expectations, requirements, aspirations and psychological needs.
In creation of a brand, building unique features into the products or services plays a basic and important role. Establishing the brand in the market place involves creating awareness about the products in the minds of the consumers. Creation, establishment and maintenance of the brand could be called as brand management.
There are so many factors involved in a brand to be successful in the long ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Brand Management
..3 Introduction to Nokia……………………………………………………………………………5 History…………………………………………………………………………………….5 Current Scenario…………………………………………………………………………6 Nokia as a Brand…………………………………………………………………………………6 Development of Nokia as a Leading Brand…………………………………………….7 Brand Image…………………………………………………………………………….
11 Pages(2750 words)Term Paper
Brand Management
See Figure 1 for the brand value chain analysis. The three value changes are marketing program investment, customer mindset, marketing performance, and shareholder value (Keller 2006, 155). The multipliers are program quality, marketplace conditions, and investor sentiment (Keller 2006, 155).
6 Pages(1500 words)Essay
Brand management
The present console conflict is between Nintendo's Wii, Sony's Playstation 3 and Microsoft's XBox 360. As it is now nearing the end of that This project will not look at the handheld market, but it is important for readers to bear in mind the handheld market.
12 Pages(3000 words)Essay
Brand Management of Video Game Industry

To analyze the branding strategies of the video game industry, I was solely responsible to search for the brands of industry on the internet along with present literature, my textbooks and study material to apply the principles of Branding and critically analyze the strategies of industry in order to manage its brands.

16 Pages(4000 words)Essay
BRAND MANAGEMENT AND RESEARCH
At first a brand was merely a maker’s mark. To recognise who had created a product, goods are ‘branded’ with the name of the maker. The term ‘brand’ originates from the Scandinavian term for ‘fire’ and the concept of ‘branding’ is exactly to symbolise something with fire (Nilson 2003, 34).
12 Pages(3000 words)Essay
Contemporary Brand management
A proper brand management helps a marketer to create sustainable image of their brands or products in the market. A company develops a branding strategy in order to create good image in the eyes of consumers and also to assist the consumers to gain confidence while purchasing any specific brand.
13 Pages(3250 words)Essay
Brand management
Pearls are mainly used in the jewelry industry and are regarded as the most beautiful of all other gemstones and metals. Pearls can be natural or cultured. The natural pearls are formed around an irritant inside the shell while in cultured pearls the tissue is inserted manually through which the process starts.
6 Pages(1500 words)Essay
Brand Management
It is for informing the public, or bringing it to public notice. The conventional way of advertising is for publicity and this is still the trend (Ehrenberg et al. 2002, p. 7). Consumers see competitive brands as
3 Pages(750 words)Essay
Brand management
The brand target market is middle income earners and the upper class in the society due its relative high cost as compared to its competitors such as Toyota. The middle and upper economic class prefers fashionable
11 Pages(2750 words)Essay
Brand management
In recent times, the company has intensified efforts to revitalise and reinforce brand equity by re-launching and rebranding to develop a stronger connection
7 Pages(1750 words)Essay
Let us find you another Essay on topic Brand Management for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us