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Inviting thousands of athletes around the world to participate in various sports competitions is bound to create not only new job and business opportunities for many people but also the re-development and improvement of the public transportation, hotels, and other related infrastructure such as the Wembley Stadium, the All England Club at Wimbledon, the Greenwich Park, and the Earls Court among others (London 2012, 2010). In line with this, the large traffic of people who look forward to attend the Olympic Games attracts few of the large-scale companies to promote their consumer products to the public.
Coca-cola is one of the official sponsors or Worldwide partners of the 2012 Summer Olympic Games (London 2012, 2010b). Based on UK demographic profile of UK’s prospective audiences, this report will tackle the proposed Coca-Cola product suitable for a target audience during the Olympics. Eventually, the number of perceived substitutes and the proportion of income spent on goods will be tackled to determine the PeD for Coca-Cola during a major event like the Olympics. Using a diagram, the effects of advertising the proposed Coca-Cola product will be assessed as to whether or not the advertising impact could cause the demand curve to shift to left or right.
The London Organising Committee of the Olympic Games and Paralympic Games LOCOG aims to promote global diversity as part of the 2012 Olympic Games strategy (Open. The world in a city. Diversity and Inclusion Strategy, 2008, p. 1). Regardless of age, gender, educational attainment, disability, religion, political, economic, and cultural differences of Coca-Cola’s target audiences, it remains a fact that the London Organising Committee of the Olympic Games and Paralympic Games is working together with GLA, Olympic Delivery Authority (ODA), UK and London Government, and Trade Unions to ensure that the London 2012 Games will create a sporting environment that is suitable for all audiences (Open. The world
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Entrepreneurial steps for innovation 8 6. Innovative Organization 9 7. Mergers, partnerships and alliances promoting Innovation 15 8. Conclusion 16 9. References 17 Introduction Innovation and Change have become 'buzz words' in the last one decade (2000-2010) and it is expected to be more buzz during the current and next ten years (2011-2020).
In a short span, a lot of changes are evident, and this brings about the need to be creative. Majority of the companies try to keep up with the competition by, bringing up new product into the market before their competitors. This increases their sale thus maximizing their profit.
Both researchers as well as business managers deem innovation as “life-and-death matter for a firm” (Weiss, 2013). The extreme threat of competition and continued need to fight for survival fosters organizations to bring innovation into their system. Researchers from the field of business and management have found that organizations which have the capacity to innovate can respond at a much faster pace to the challenges of the environment than companies which lacks innovative capacities.
Older product are available at much cheaper price. (Thompon, 88-119)
Innovation i the key to future buine ucce. In a highly competitive environment when emerging problem need new and more efficient olution and where new competitor are alway in the competition, companie that do not ee invetment in innovation a important are at rik.
A market driven company ensures that it is able to get market for their products by focusing on the market and customers. For example, Cisco is a market driven company. The company’s every decision is based on its customers, and it always tries to ensure that the
Nike has remained competitive in the industry by focusing on standards which have boosted its business. It has strengthened its processes and communicated to the audiences in such a way that there is a personalized feeling available with the brand. The development has been
This motivated the company to introduce the manufacture of the processors. The adequacy of the market demand was the motivating factor for the company to venture into the business. The leadership of the company eyed for the availability
Google relies heavily on innovation for its growth. Google recruits “the best and brightest”(top GPAs,top schools, in spite of experience and age).It has also created atmosphere which is the desire of every
As the report stresses human resource management has a crucial role to the growth of innovation. This is because employees are the people who understand what needs to be done to improve customer experience. The lists the pros and cons of innovation and sound human resource practices that facilitate innovation.
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