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ting activities combined together perform at a single platform, forming a synergy, whose supplemented energy energizes the organization on the whole – it is all about streamlining marketing activities and all activities moving in the one single direction i.e. the goal or the objective of the organization on the whole or as a single marketing unit as the case may be. This concept has gained significant importance particularly since the time when media started to grow, and from a newspaper to radios and from radios to a single state owned television channel and thereon the multiple growth of the various media and media houses; this trend has led organizations into adopting various channels for their advertisements, so it became very important for these channels to have a synergized message i.e. consistency in the message and in the form that the message is being conveyed. Today, television advertisements are the fundamental set of acts, from which, media houses derive newspaper advertisement, radio advertisements, and so on. And all this is done to convey to the customer one single message i.e. the product being developed and sold is a useful one for them, but competition does not allow this; it attempts at retaining the customer base.
The sole terminology that keeps an organization or a business alive in today’s competitive arena is ‘innovation’. More often than not, today, innovation is derived by the customer expectations and values that the customer associate with the planners and strategic think-tanks that formulate a new product launch. Innovation has really been the path-way and concluding a product that the customers expect and want has been the key to this path way. There are many ways and means by which firms analyze and realize the products that the customers expect from them. Once these are developed and created, the uphill task comes in creating the awareness about the product, thereby making the customers aware of the fact that these are the
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The customer relations that will be maintained by the organization through integrated marketing communication will lead to value increase in the organization products brands (Kitchen, &Pelsmacker, 2004, p 147). For instance, Coca Cola applied communications method to attract and retain customers through its website and CSR.
It appears to be a four-way battle between stiff competitors. As the economy rebounds and consumer-confidence, slowly returns to the market, all businesses are looking for methods to promote themselves back to the public. Given the main disciplines of communication, business people are contemplating which avenue to pursue.
The global production levels of pulp based production increased by a margin of seven percent in the year 2010. This was mainly on the backdrop of increased demand of wood based products from the different segments. The total production of chemical based pulp was recorded at an impressive 45 million tons which represents a significant rise from its figures in the previous years.
The Black Knight men's face lotion has been in the Australian market for the past 5 years and has enjoyed mediocre success in terms of market share. The product is manufactured and marketed by a market leader in personal care products Nolan Personal Care Plc.
According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
Therefore, more and more companies today resort to differentiated marketing through highly focused segmentation and targeting strategies.
Having identified the segments of the markets which the company can effectively serve, given the
Other brands too are making a foray in the market.
While Harley Davidson (HD) has been seeing growth and profits for 19 consecutive years, it cannot be complacent in view of the growing competition. It has therefore set its eyes on the
Mass marketing is a highly effective tool to catch the attention of the million buyers, however, it will not help construct the relationships with them. Therefore, the more personal communications needed,
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