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The implementation of the same has also been discussed in alignment with the chosen strategic option. The conclusion summarises the points discussed and provides some enriching revelation.
Toyota Motor Corporation, based in Japan, is one of the world’s leading automobile manufacturers. Having started in the year 1937, the company has extended its operation to include 170 countries world wide. Some of the leading brands of this company are Toyota, Lexus, Scion and a part of Daihatsu brands. TMC’s consolidated total revenue for the period 2009-2010, has increased to 18.5 trillion yen. The net earnings amount has increased to 1.25 trillion yen to 1.59 trillion yen after some revised profit activities. Toyota overtook Chrysler and Ford in global sales and outshone General Motors in the year 2008 (Hoovers, 2010).
This section deals with the external environmental factors that impact the automobile industry. It is very much important to asses the environmental factors as this helps the organisation to fix its strategies in alignment with the external environmental factors.
Government laws pertaining to environment and safety are significant for the operation of automobile industry. Toyota is a multinational organisation with its operations spread across the world. There can be trade barriers and fare restrictions in many countries. Such deciding political factors need to be taken care of to ensure a smooth run in the automobile industry.
There are some emergent markets in India and China where the buying power of the customers have enhanced since the last few years. Companies must tap these markets to fetch the advantage. The recent financial downturn has adversely affected the consumer spending worldwide. This has put the automobile industry in difficult situation. The fuel prices have increased due to inflation as well as due to fuel squeeze in certain parts. This has in turn adversely affected the automobile sales.
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The essay concludes with a summary of the key findings of the analysis. What is Strategy? The definition of strategy will depend on who is asked. Porter (1996), for example, states that operational effectiveness is not strategy, and that strategy is about doing things differently to competitors such that a unique advantage is created.
ss practices of the UK food retailing industry. The organization chosen for strategic analysis is the UK’s fourth largest supermarket chains, the Morrison which offers an extensive range of various popular brands along with its private labels as well. The major competitor’s of the brand are Tesco, Asda and Sainbury.
Business intelligence must exist for businesses in the world today to survive (Electrosmard Ltd). Almost every business today worth its salt is looking for the appropriate business intelligence technology in order to survive in today’s fiercely competitive world.
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Marketing strategy is a predestined component of firms, companies, and organizations, which is highly supportive in respect of enhancement of the volume of business, product, and sales of the companies. All the business activities revolve around the strategic planning of the organizations and determine the steps taken towards some specific direction.
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