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This paper briefly analyses Apple company logo and its design features.
The apple logos given above are designed by Steve Jobs. The initial rainbow logo was designed in 1976 whereas logo 2 was designed in 1998 (The Evolution and History of the Apple Logo, 2009). The initial rainbow logo had seven rainbow colours arranged in a random manner. The designer might have thought that the seven colours in the logo may remind the viewers about the seven continents and Apple’s popularity worldwide. Moreover a handful of colours used in this logo made the logo attractive and because of colour richness this logo caught the attention even at the first look. Seven colours arranged in an apple’s shape forced the viewers to analyse the apple logo more deeply. “As for the rainbow stripes of the logo, Steve Jobs is rumoured to have insisted on using a colourful logo as a means to “humanize” the company” (The Evolution and History of the Apple Logo, 2009)
A bite was incorporated to the Apple logo by the designer just to make sure that the viewers may not misunderstood it as a tomato instead of an apple. The shape of apple and tomato are almost same and if the bite was not there, viewers might have misinterpret it as a tomato and Apple’s effort to remind the brand name through logo might have been spoiled.
The monochrome logo was launched in 1998 in order to give Apple Company a polished look. The changing trends, life styles and needs of the consumers forced Apple to make necessary corrections in their logo to make it more professional. Multicolour logo was expensive and it created lot of inconvenience for apple to accommodate it in its iMac series.
The excessive use of detail in logo will seriously compromise its ability to be reproduced. Fine details will disappear when printed at smaller sizes (iStockPhoto, 2010). Apple made their logo so simple which helped them to decrease the reproduction costs immensely. They used simple colours and avoided excessive
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