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In practical approach one’s own personal life style (related to food, mobility or waste) is selected and its ecological footprint is analyzed for four weeks and then reduction strategies (intervention) were employed for that particular life style for the next four weeks. Then a comparison was brought in to see how the reduction strategies affected one’s Ecological foot print. The aim of this project was to analyze baseline food consumption based on calories and the reduction strategy was employed to reduce the calorie intake and to have a healthy diet.
The 9th week, which was the first week of intervention failed miserably as that week alone had a large consumption; 1450 ml of alcoholic beverages, 1000ml of ice cream, 1.10 kg of fried chicken, 5 eggs and 4.48 kg of rice put together sums up a large intake of calorie, this high intake was associated to socializing with friends. The following weeks of intervention was more successful as both alcohol and ice cream consumption fell to 500ml each in the 2nd week to nil in the next two weeks for both. Alcohol has a high calorie content of 7 calories per gram and so reduction in alcoholic beverages can have good effect on the ecological footprint. This intervention any way had an effect on the overall alcohol consumption; 2250 ml in baseline tracking (4 weeks) compared to only 1825 ml on application of reduction strategy (4 weeks). At the same time ice-cream consumption was same for both the base line and intervention period.
In the meat section the four week reduction strategy helped to reduce consumption of beef from 2.75 kg of initial four weeks (baseline) to 0.80kg and at the same time consumption of pork was reduced from 0.20 to 0.10 kg .Beef provides an enormous amount of calories on an average 250Kcal per 100gram. Pork contains high amount of non healthy fat. The intervention was not successful in reducing consumption of
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