Before going into developing a marketing communication plan for Viejas Outlet Center, let’s get a better understanding of what Viejas Outlet Center actually is. Viejas Outlet Center is one of the country’s earliest outlet centers and is situated directly opposite to the…
Download file to see previous pages...
In this report, we are going to develop a marketing communication plan for the center in order to improve the business by making the center more attractive and eye-catching for the public. The marketing plan will include such strategies which will play their role in creating awareness among the public about the facilities and entertainment provided by Viejas Outlet Center.
Luther (2001) found that analysis of the current situation of any company or firm is necessary before development of a marketing plan. It is because analysis lets us know about the strengths, weaknesses, opportunities and threats regarding any specific company for which the plan is to be developed. So in the case of Viejas Outlet Center, we carried out a thorough analysis regarding the current business situation of the outlet in order to know the defficiencies and strengths regarding the outlet.
Strengths of the outlet include entertainment spots and various other facilities such as casino, shopping stores, danceclubs, restaurants, and water fountain for the children. These facilities are good enough to attract the customers towards the outlet but it needs a suitable marketing plan in order to creae awareness among the public.
The major drawback of Viejas Outlet Center is its marketing strategy. The marketing strategy has a lot of flaws in it due to which the outlet is unable to attract the public. Marketing plan is very old fashioned and is not adjustable with the demands of modern marketing strategies and tactics.
Threats to the Viejas Outlet Center include creation of other outlets in the reigon which may not have such faciltities and entertainment spots as the Viejas Outlet Center holds, but the effective marketing strategies of the new outlets may provide them with dominance or egde over Viejas Outlet Center. That is why, Viejas Outlet Center needs to have an effective and innovative
...Download file to see next pagesRead More
Cite this document
(“Marketing communication Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1566165-marketing-communication
(Marketing Communication Essay Example | Topics and Well Written Essays - 1000 Words)
“Marketing Communication Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1566165-marketing-communication.
This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.
The company’s main line of operation is defense contracting, and its major client is the American Navy and it is charged with building highly innovative naval ships and defense mechanisms (Northrop, 2012). The company is divided into four departments for the purposes of improving its profitability and program performance, strengthening its relationship with customers and improving the cost effectiveness of the company’s operations.
In this case the products is the event named as The Glastonbury Music and Art festival. However, all the marketing activities have to be supported by the proper marketing communication processes and these communications are primarily the combination of advertising, promotion and strong public relation.
Marketing is the process through which organizations produce and exchange their creation and satisfy each others’ needs (Drummond and Elsor, 2005). My company, ABC agency, is a marketing agency which provides services to its clients by conducting promotional campaigns and devising marketing strategies on their behalf.
As the mobile market becomes expansive with the key players being Vodafone, T-mobile, O2, Orange and Virgin among others, firms have realized the need to emulate IMC to reach their customers in the global market. This paper identifies various marketing strategies and slogans that Vodafone adopts thus making it attain a competitive edge in the telecommunication industry.
In a sense, modern marketing concept focuses on the aim of addressing consumer needs and wants but the ultimate outcomes may not be for the betterment of either the customers or society (Rotfeld 2001). A lack of understanding of the ethical issues associated with market segmentation and selection has led to tremendous social and economic costs.
Retention of customers is more important than getting new customers. Thus a customer relation enhances the interaction between the brand and the customers and makes them closer to each other to an extent that the customer
He is enjoying the first positions among the richest person of the world with a net worth of $40 billion(The 400 Richest Americans, 2009). Gates is a Harvard dropout. He took a leave of absence from its university and started a partnership with Paul
eloping pricing, promotional and sales strategies, selling the products and finally providing proper after sales services and taking feedback (Kotler, Keller, 2007). According to American Marketing Association Boston, is “Marketing is the activity, set of institutions, and