We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing Communication Plan - Essay Example

Comments (0)
Summary
Today's age is the age of information. We proudly use terms like 'knowledge society' or 'knowledge economy' to refer to our highly developed and rapidly advancing society. Today we have multiple modes of communication to access a variety of target audience effectively…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Marketing Communication Plan

Download file to see previous pages... (Varey 2002) It is a challenge because of the fact that every day newer modes of communication are being invented and more rapid to that is the accelerated rate of using these modes creatively. Those marketers who still rely solely on the traditional methods and deny any chances of creativity in the marketing communication, they are ultimately at a high risk, in most of the cases, of being left behind by the more creative marketing communication plans, which are capable of appealing the customers in more efficient manner, provided the claims in these communication plans are supported by the product availability and quality. (Taylor 2004) The knowledge society is not the only dimension that the marketers need to consider, rather there are multiple dimensions that need to be considered and duly taken care of while conceiving, developing and implementing the communication plan. These factors include the changing behaviours and preference of the target audience, the need of the product, availability of alternatives, communication plans of the competitors and so on. Thus it is imperative for the marketing communication planner to take into account all these factors while developing a marketing communication plan. (Hooley et. al 1984)
In the beginning, this plan will analyze the market situation with reference to the abovementioned products. Various dimensions of the market will analyzed in this regard, such as, consumer demand, search behaviour, brand loyalty, market characteristics and definition, sales and suppliers' market shares, market dynamics (innovation, new entry and price trends), product innovation, manufacturing and trade, entry conditions and price trends. Analyzing the market situation is very essential to build an effective communication strategy, thus this would occupy most of the space and will be referred frequently in the later parts of the report. After the analysis part, the second step would be the development of the objectives for the marketing communication. This will include both, the marketing goals and the objectives and would be aligned with the situation of the market already analyzed. Afterwards, we will develop the statement of strategy. This strategy statement will identify and highlight relevant public, logic, and communication channel, type of medium and timing of each strategy. Once the statement of strategy has been developed, our next step would be to sketch the profile of the target audience and each targeted segment of the market from the dimensions which are of the key significance to the marketers and those who implement the marketing communication plans. Afterwards, we will explore and analyze various tactics and plan of marketing action plan. After this, we would move to description of the concerned 3 Ms of the production (which includes, man and women, money and monitoring). Lastly, critical path of these activities will be developed in order to ensure successful and effective implementation of the plan.

Analysis of the Market Situation
Consumer demand
In a recent market research report by ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Market Communication - Integrated Marketing Communication Plan
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).
7 Pages(1750 words)Essay
Integrated Marketing Communication Plan For Prada
However, the quality of Prada suitcases attracted customers from different parts of the United States and Europe. Prada could only transport the suitcases through air travel and when that proved cumbersome, Prada shifted focused on leather accessories and handbags.
8 Pages(2000 words)Essay
Marketing Communication Plan
Marketing communication entails a marketer to develop conscious decisions in order to determine the recipient of a given product and service. In addition, it helps to define a set of existing and potential customers in order to satisfy them. Pure-Body will use the Integrated Marketing Communication (IMC) to reach its customers.
8 Pages(2000 words)Essay
Marketing Communication Plan
They have branches on a global level including Europe, Canada, Australia, North and South America, Asia, Africa and the Middle East. The organisation still has ambitious plans for further expansion and to reach out to the world by conducting a variety of campaigns to fight poverty and injustice.
7 Pages(1750 words)Essay
Marketing Communication Plan of Ryanair
In the 1990s the company enjoyed tremendous success largely due to the thriving capacity of the low cost business model. Unfortunately, in the last few years Ryanair has come under increased media lambasting for alleged inefficiency in service provision (Mulligan, 2008, Creaton, 2007).
8 Pages(2000 words)Case Study
Marketing communication plan
This is the main reason why the proponents chose Bosch as its brand name. The US has responded warmly to its every innovation and as we grow into the modernized century, technological advances in a new
7 Pages(1750 words)Lab Report
Full Ingreated Marketing Communication Plan
Traditional Advertising. [Online] Available at: http://www.marketingminefield.co.uk/traditional-marketing/print-advertising/costs.html [Accessed July 8, 2010]. 17 History behind the Land Rover’s exceptional success from the day it was incepted has been the
8 Pages(2000 words)Essay
Marketing communication plan
The Munich based Bayerische Motoren Werke (BMW) company has been focusing on a worldwide strategy that can best be described as mass customization, as it has been tailoring products, prices and distribution for
10 Pages(2500 words)Essay
Marketing communication Plan for Aer Lingus
The key target segments of Aer Lingus are price sensitive leisure, business leisure, and premium leisure passengers. Airline targets both male and female customers and age limitations from the age of 18 to 65 years. The
10 Pages(2500 words)Essay
MARKETING COMMUNICATION PLAN
The Corporation has a well-established marketing chain that it will use to promote their new product (Halal meat). Their vast knowledge in the food sector will help them in proper implementation of their new product. In Islam, Halal
8 Pages(2000 words)Essay
Let us find you another Essay on topic Marketing Communication Plan for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us