However, since these are rather occasional occurrences, the demand might be fluctuating. Also, the demand would be smaller because not all people would like to use confetti for weddings.
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Stuffed animals need stuffing. By looking at the raw material inputs that are used in stuffed animals, it was thought that these hole punch scraps can be used as alternative. The major concern in deciding on which products to choose, where the hole punch scraps can be useful is the question of volume. Hole punch scraps can only be valuable if they are sold in huge volumes. The answer to this question has been found on the stuffed animals alternatives for raw material inputs.
Hole punch scraps are waste materials, that in essence when they are manufactured they are very minimal in terms of costs. The materials that are used to stuff animals like “straw, beans, plastic pellets, cotton, synthetic fibres, or other similar materials (Wikipedia 2010),” are naturally produced for the stuffing, thus maybe more costly to manufacture.
The demand for these products come from children and adults who look for comfort objects (Fisher 2010). From a psychological perspective, the fascination for comfort objects has sprung up during the late 1800s when life is hard and comfort objects like stuffed animals tend to cheer people up for unique psychological situations (FoxNews.com 2008). The origin of stuffed animals businesses is traced back to practices of taxidermy, where skins of hunted animals are stuffed in order to mimic their appearances even when they are no longer alive.
The demand for these products can be traced to a need using Maslows hierarchy of needs framework (Kotler & Armstrong 2004). A comfort object provides the consumer with security and partly, some social needs. During unique situations such as personal tragedies, problems and moments of loneliness, and stressful events, comfort objects somehow provide the feeling of having company as well as the feeling of being safe holding something (FoxNews.com 2008).
Pricing is a
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A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has