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Large screen formats are a relatively new concept and it offers a wide range of exciting opportunities. There are very few players in this segment and it is primarily dominated by IMAX which is in this business for a long time now.
PESTEL analysis is done to understand the current situation. It has been established from PESTEL Analysis that technology is the most crucial factor for large screen formats. US is a tech savvy nation and hence this was the first market which was targeted by this industry. IMAX has developed superior technology in due course of time which provides a competitive advantage to it.
With the growing popularity of movies like Avatar and Alice In Wonderland new players are lining up to take advantage of the opportunity. Vertical Integration is a prime charecterstic of this industry and IMAX’s biggest buyers Regal and APC are coming up with their own large screen formats.
Next the report tries to identify the internal factors which affect IMAX. IMAX’s strength and weakness is established in this part. It is followed by understanding the opportunities and threats that IMAX has.
Political: The Federal Communications Commission has plans to implement a National Broadband Plan ensuring internet for all (Hanchard, 2010).This would mean that pay per views would increase which might affect box office sales.
Economical: America has been through the worst financial crisis. However it is on a recovery path with things getting back to normal. The per capita income of US in 2009 was $39,138$ (Bureau of Business & Economic Research, n.d.).
US has the highest number of movie audience per capita of population which stands at 5.3 films each year. Out of this if people who didn’t watch atleast a movie in one year, then the figure goes to 8.6 films.
Legal: Piracy is a major problem in US. Motion Picture Association of America estimated an annual loss of more than $3 billion because of piracy. The
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The report will throw light on IMAX’s strategy and its fit with its business environment, products/services offering and the sustainability of its current strategic path. In order to study competitive and growth strategy of IMAX, an industry map analysis will be conducted, followed by competitive stance for IMAX in its core segments within the industry map.
This report thus focuses on the different challenges faced by the movie production company in the course of its operations and also the different type of strategies taken by the company to counter such problems. Introduction Imax Corporation earned a new spur of life on being taken over by Richard Gelfond and Bradley Wechsler during the period of 1994 at a price of around $80 million.
The intention of this study is IMAX as a company that is engaged in the business of manufacturing IMAX cameras, projection systems and it is also managing the IMAX theatres. It is not only a type of the film, camera or projection equipment but it is a combination of the camera, film, projection and the space where the film is projected.
But, all recourse are not strategic in other words all the resources does not help the organisation to implement its strategies and maintain its strategic position. The resource will be considered as strategic if it is valuable (V), inimitable (I), rare (R) and unsubstitutable (US) (Haberberg and Rieple, 2008, p.285).
Although economies of scale can be acquired by IMAX through merger and acquisitions, the company should keep this option open in case IMAX is able to financially improve after implementing its current business strategies.
Using the Porter’s competitive
The amount of organizational takeovers and company mergers has been considered a standard of measure of the level of economic development. In most cases, company takeovers have been associated with incidents
sively become more complicated, labor shortages will become evident in most of the mature industries and companies especially in the developed countries. At the same time, a more than needed number of employees with skilled talent are likely to be seen in other areas and
Recently there have been efforts to develop drugs that can lower cholesterol levels which have resulted in drugs such as statins and fibrates (Nissen et al., 2005). Statin has been shown to work by reducing the levels of
A company should embrace technology in handling production process.
Bella India has skilled personnel as evidenced in the way management tackles technical issues such as reduction in transitional time between St Louis and
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