Nobody downloaded yet

Markecting - Essay Example

Comments (0) Cite this document
Value chain analysis is the process whereby companies identify the cost advantages and disadvantages that they have by breaking down their organizational activities and assigning them costs. This report aims to uncover the effects of this management model on an advertising…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages hael Porter the Bishop William Lawrence University Professor at Harvard Business School has commented that any business and its standing at any point in time can best be evaluated through making it go through a value chain analysis. Best value can be defined as the difference between total revenues and total costs. The company that can maximize this difference is adding value. This difference can be enhanced in a better manner when the firm is aware of where its costs are high and where they are low (Schmitz, 2005). Thus, this model basically entails the breaking down of organizational activities into various small units and then assigning costs to each unit so as to determine the amount that it is costing the company. This calculation of costs is important because a company can then see where it can curtail costs and where a slight cost relaxation would not harm the value chain.
Value chain activities take place in almost every organization. From buying the raw materials to the product design, from the product development stages to the distribution of the product, such activities are easy to identify. They have to be broken down into the smallest units possible, so that identification of those activities where cost curtailment would help can be carried out. From industry to industry, the activities will differ slightly (Miguel, 1996). For example, the hotel industry will have sub-activities within customer service such as room service and telephone services, whereas the advertising industry, which is the subject of discussion of this report, will have activities such as conducting research and creating advertising briefs.
Through such a process of analysis, VCA helps companies in assessing their own strengths and weaknesses and then comparing them to the VCA of their competitors, as well as their own VCA trends seen over time. This comparison helps companies to decide upon their core competence and distinctive competence and to capitalize on those strengths, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Markecting Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Markecting Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from
(Markecting Essay Example | Topics and Well Written Essays - 1500 Words)
Markecting Essay Example | Topics and Well Written Essays - 1500 Words.
“Markecting Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Global Warming and Energy
...?Global Warming and Energy Before going into the discussion regarding the issue of global warming and shortage of energy, let us get a better understanding of what global warming actually is. “Global warming refers solely to the fact that the Earth's atmosphere is warming near its surface” (Kayne 2011). The issue of global warming issue comes under the category of such environmental problems, which are not confined to any specific country of the world; rather it is a world wide issue which is causing environmental threats to all nations. “The scientific community believes climate changes like global warming have occurred throughout Earth's history and will continue to occur in the future” (Kayne 2011). The global warming issue is divided... Warming and ...
5 Pages(1250 words)Essay
Public Relations
...?Running Head: Public Relations Public Relations [Institute’s INTRODUCTION With the advancement of different forms of media, the importance of public relations in any sector is undeniable. It deals with the exchange of information between a person or organization and general masses. In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relation managers include press dealings, communicating with employees, and representing organizations at conferences. ORGANIZATIONAL FUNCTIONS OF PUBLIC RELATIONS The focus of organizational functions of public relations... Head: Public...
3 Pages(750 words)Essay
Firm Creation
...Firm Creation: As a person with and entrepreneurial mind, working under someone is not digestible. Hence it is proposed to start a consultancy firm with three acquaintances. The firm will be in the business of airframe maintenance and consultancy. The proposed name of the firm will be SafeAir Consultancy and will be a partnership firm with all the three acquaintances mentioned above being partners. In other words, the firm will be started with four partners. All four will be active partners and one of them will act as the managing partner of the firm. A profile of the team (partners) with their duties and responsibilities is given below. Description of SafeAir Consultants: Myself: I am a please insert student's qualification... Creation: As a person...
3 Pages(750 words)Assignment
Parallels and Opposites in The Lord of the Rings by J.R.R.Tolkien
...Parallels and Opposites in ‘The Lord of the Rings’ by John Ronald Reuel Tolkien Introduction The three Lord of the Rings novels of J.R.R. Tolkien have been first written and published over 40 years ago, but the themes of the book remain universal and relatable to this day. Although the story is obviously a fictionalized tale featuring hobbits, dwarves, elves, and other mythical beings, the struggles it has managed to portray depict human, and very much current disputes, of good versus evil; failures versus triumphs; and man against nature. With these analogies, it is appropriate to now review Tolkien’s creative use of parallels and opposites to communicate the major themes of his mythology. This paper shall explore three examples... and Opposites in ...
5 Pages(1250 words)Term Paper
The Black Balloon: Charlie
...Table of Contents Table of Contents The Black Balloon: Charlie The Black Balloon: Charlie 2 Charlie’s Character Play 2 Autism 3 Social Determinants of Health 5 Cohesion and Adaptability 6 Psychosocial Development Theory (Erikson Theory) 7 Theory of Loss and Grief 8 Stress 8 Coping Strategies 9 Challenges to Coping with Developmental Disorders 10 Implications to Health Profession 11 Conclusion 11 References 12 The Black Balloon: Charlie Black Balloon is an Australian movie directed by Elissa Downs and portrays the life of Mollison’s family and their interaction with their son Charlie, who has been diagnosed with autism and Attention Deficit Disorder (ADD). The movie explores the dynamics of a military family and the disruption caused... of Contents...
12 Pages(3000 words)Essay
BG Group plc Accounting
...An assessment of the Annual Financial Report of BG Group plc Introduction to BG Group plc BG Group plc, formerly called British Gas is one of the world’s largest energy companies focused on natural gas. In 2011, the company had revenues of $ 21 billion and profits of $ 7.3 billion. The three business segments are Exploration and Production (E&P), Liquefied Natural Gas (LNG) and Transmission and Distribution (T&D) (BG Report 2011, pp 4-7). Most of BG plc’s E&P activities are conducted through subsidiaries, associates and joint ventures (BG Report 2011, pp 134-135). This is a common practice in the oil and gas industry to reduce business risks (KPMG, 2008). The financial reports of the company have been framed based... assessment of ...
8 Pages(2000 words)Coursework
Not sure
... Module Module ID: Mencius serves as one of the greatest philosophers and moralists of ancient era China, who has left indelible impact of his wonderful wisdom, foresight and thoughtfulness on the life and minds of the Chinese people in particular and the entire humanity in general. The distinguished philosopher always laid stress upon the strict observing of moral values and ethical principles for the individual and collective benefits and welfare of the masses at large. The main reason behind Mencius’ reiterating the significance of adopting morality includes his very claim that man maintains innate inclinations towards morality, which does not let him to go astray quite unbridled without being responsible to some Supreme Being, who has... Module...
5 Pages(1250 words)Essay
Executive Leadership
...Executive Leadership Parizad Atashin’s Achievements and Skills Parizad has probably implemented various development projects in the city that have helped solving issues of the people. She might have utilized city resources effectively by minimizing wastage of resources and eliminating unnecessary expenditure. For example, she does not use city transport and she eats together with her colleagues. She has a manageable family of three children thus she does not require a lot of allowances for the family. This can be achieved with excellent social skills that enables one to understand other people and the social systems within which they operate (Wart, 2012). She could have united the people and influenced them to work towards building the city...
1 Pages(250 words)Assignment
Reaction Paper
...Medication management for addiction Affiliation Medication management for addiction Addiction is one of the major health problems that have affected the health sector not only in the United States, but also in the world. It has been established that there is an increased prevalence in the use of opioid drugs and other hard drugs such as heroin. The number of people who depend on opioid drugs internationally is enormous; hence, the increased intervention by the medical fraternity to ensure that the number decreases. One of the most common therapeutic interventions has been the abstinent and maintenance methods. This method requires that individuals enroll in self-help groups, which are referred to as Narcotics Anonymous. In this paper, I... management...
2 Pages(500 words)Assignment
...In my working experience in restaurant, the manager tried to apply Quality management. For instance, every day at the settled time we had meetings todiscuss the main results of our work. In addition, we were aware what exactly our manager required from us to provide the high quality of restaurant service. In this context, waiters knew their plan from managers, cookers told the others the dishes that are ready to expire, and managers gave examinations to the newcomers. In my opinion, the very idea of these gatherings was effective. In theory, they enabled direct communication between different ranks within the restaurant hierarchy, the staff was aware of restaurant’s vision, and everyone saw all the achievements and failures of colleagues... my working...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Markecting for FREE!
Contact Us