SWOT Analysis of Chinese Fast-Food - Essay Example

The analysis will be a tool that can help us identify areas of opportunities and strengths of Fast-food so as to increase the market extent and weaknesses or threats that business may face so that careful action can be taken to defend.

In today’s fast-paced life standard, fast food is becoming a trend of fast way to satisfy customers’ hunger. A large number of customers prefer fast-food restaurants rather than conventional types of hotels because customers enjoy fast food convenience, taste and style. Opening a Chinese
fast-food near to the college, even though there will be severe competition from Starbucks and Costa, will definitively be a successful step forward because a large number of students are from China and they prefer Chinese food.

Strengths
weaknesses
Quick service
Affordability
Attraction
Different preferences
Lack of customization as a new business Many perceive it as unhealthy
Opportunities
Threats
Near to college with more Chinese students
Growing trends of students towards fast-food
High competition from Starbucks and Costa that are already established Readily available food in other shops near to college
Strengths
Fast food provides quick service as compared to other types of restaurants, and thus students may find it convenient for time-saving.

The fast-food items will be prices at affordable prices and it is valuable for the money. The outlook of the fast-food restaurant will be quite attractive to its customersWeaknessesAs in the case of any product or service, customers will have a different attitude and different preference to the fast-food items and they may find Starbucks or Costa as preferable. In some cases, fast-food items or ingredients are pre-made and therefore it may not be possible to be customized according to the requirements of the customers.

Many people perceive that fast-food items are unhealthy due to some of the ingredients like ajinomoto
Opportunities
The majority of the students are from China and hence, Chinese fast food will be most welcomed by them. Students normally have increased trends to fast-food hotels and this will be an opportunity for the business.
Threats
Competing with Starbucks and Costa, which are also located near to the college campus, will be a difficult task.