We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Plan - Research Paper Example

Comments (0)
The purpose of this paper is to provide a marketing plan for Chick-Fil-a and the potential for implementing an internet café into their business model. The format that will be utilized is to first provide a SWOT analysis for the business, followed by an in depth analysis of the…
Download full paper
Marketing Plan
Read TextPreview

Extract of sample
Marketing Plan

Download file to see previous pages... he strengths component of the SWOT analysis it is the case that internal environment of Chick-Fil-a has a number of factors that could be considered beneficial. Firstly it is the case that the company is often perceived as having healthier options over other fast food companies, furthermore the company has a long history of innovation as they were one of the first innovators in the chicken sandwich format. There is often a sense of family oriented atmosphere in a typical Chick-Fil-A insofar as they present a fun image (By using cows in their advertising). In this regard if the company were to move forward with an internet café aspect of their business it may be beneficial because they have been innovators in the past and the internet format may help add to the ‘Fun atmosphere they tend to present.
In terms of the internal weaknesses of the company, as anybody who has eaten at the restaurant can identify, the menu options are restricted to chicken and when the company engages in a price war with a traditional hamburger company one could argue that the additional cost of adding internet could negatively affect the price point of their product offerings.
In terms of external opportunities, the company leads the way with healthy fast food options, with a high degree of customer loyalty. This in turn can help the company if they choose to implement an internet café function to their business model as it may help gain and retain new customers with a faster paced (Healthy lifestyle).
Lastly the external threats to the company are that a number of other fast food chains offer similar menu items and already have the internet café function. Furthermore by being closed on Sundays there is the potential that this could turn away customers who would desire a more entertaining internet experience in their free time.
In terms of competition in the fast food sector and internet sector it is the case that according to openwifispots.com (2010) several other companies ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Marketing plan
Food industry is really vast and has enormous opportunities. I am ready to acquire success through hard work and also help others along the way. So according to me, restaurant business is an ideal option for me and my crew. I am sure I can afford to invest money for commencing this business.
7 Pages(1750 words)Research Paper
Marketing Plan
The service sector of the city is well developed and complies with the international standards. The city is basically the economic hub of the state of Argentina. You may call it the hospitality industry or the service industry but it is well developed in sector of the economy of Argentina.
8 Pages(2000 words)Research Paper
Marketing Plan
Though there are many advantages of moving to the satellite television cable based television is still essential to many who cannot afford to buy the necessary equipment I order to receive the satellite television signals. Cable television has been in existence for quite a long time and many people are comfortable with its pricing and ease of access.
9 Pages(2250 words)Research Paper
Marketing Plan
In order to fully address customer needs, the tastes and preferences of the customer have to be identified and put into consideration when operationalizing strategies to capture the target market (Daviron & Ponte, 2006). In so doing, understanding the diversity
2 Pages(500 words)Research Paper
Marketing Plan
This paper deals with the marketing plan of Microsoft’s new product “Windows 7” i.e. a new operating system. This marketing plan is based on both the qualitative
12 Pages(3000 words)Research Paper
Marketing Plan
For Baby Boomers and N-white collar professionals, they prefer work stations installed with high-tech equipment since most of them were born in the technology era. In that perspective, these generations relate differently in the services that would be provided
8 Pages(2000 words)Research Paper
Marketing Plan
This product can be used on all skin types. Sylva make-up kit is an award winning cosmetic product that lasts for almost 15 hours without coming off or fading. The product will be produced by Sylva Company Limited. The target customers will be
1 Pages(250 words)Research Paper
Marketing Plan
is one of the strongest hair care brand of C&A offering consumers with supreme quality that has epitomized hair care and a practical approach of achieving beautiful, healthy hair. In all its markets, Pro-Vitamin Shampoo has kept the same message of empowering the women to decide
7 Pages(1750 words)Research Paper
Marketing Plan
strategic changes, the company has evolved in terms of brand development and diversification to become the third largest telecommunication company in the US. Today, the company offers a wide range of services including voice, broadband and messaging services with the US. The
16 Pages(4000 words)Research Paper
Marketing Plan
The marketing plan of Apple Inc. will elaborate the current market situation through the evaluation of micro environment and
16 Pages(4000 words)Research Paper
Let us find you another Research Paper on topic Marketing Plan for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us